In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Yourco

Yourco does not have any blog articles. As Yourco starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“Effective Communication Strategies for Non-Desk Employees”
“Maximizing Employee Engagement Through SMS-Based Platforms”
“Revolutionizing Internal Communications in the Digital Age”
“The Power of Text Messaging in Workplace Communication”
“Innovative Ways to Connect with Your Field Workers”
“Improving HR Processes with Automated Messaging Systems”
“Boosting Operational Efficiency Through Effective Messaging”
“How to Overcome Communication Barriers with Frontline Staff”
“Streamlining Internal Communications in Manufacturing”
“Leveraging SMS for Quick and Efficient Employee Updates”
“The Role of Texting in Emergency Alerts and Announcements”
“Enhancing Onboarding Experiences Through Mobile Messaging”
“Simplifying Scheduling and Call-Offs with Text-Based Solutions”
“Best Practices for Internal Communication in Retail”
“Transforming Employee Surveys with Instant Messaging”
“Navigating Multilingual Communications in Diverse Workforces”
“Empowering HR Managers with SMS Communication Tools”
“The Impact of Text Messaging on Employee Productivity”
“Why SMS is the Future of Internal Corporate Communications”
“Ensuring Data Privacy in Employee Messaging Systems”
“The Benefits of Integrating HRIS with Communication Platforms”
“Strategies for Engaging Non-Desk Workers in Large Companies”
“Overcoming the Challenges of Traditional Email Communication”
“Text Messaging: A Tool for Employee Retention and Satisfaction”
“Improving Workplace Safety with Effective Communication”
“Empowering Supervisors with Targeted Messaging Capabilities”
“Optimizing HR Workflows with Text-Based Communication”
“How to Keep Remote Workers Informed and Connected”
“Reducing Manual Administrative Work in HR with Automation”
“Effective Crisis Communication Strategies for Non-Desk Workers”
“Building a Connected Workforce with SMS Technology”
“Enhancing Employee Training with Text-Based Learning”
“Streamlining Communication in Construction and Field Services”
“The Role of SMS in Enhancing Retail Employee Engagement”
“Improving Communication Efficiency in Healthcare Settings”
“Balancing Speed and Accuracy in Workplace Messaging”
“Addressing the Unique Communication Needs of Shift Workers”
“Why SMS is the Ideal Tool for On-the-Go Employees”
“Text Messaging for Time-Sensitive Corporate Announcements”
“The Importance of Two-Way Communication in Non-Desk Roles”
“Adopting SMS for Better Employee Feedback Mechanisms”
“The Future of Workplace Communication: Trends and Predictions”
“Enhancing Team Collaboration Through Mobile Messaging”
“The Impact of Instant Messaging on Company Culture”
“Leveraging Texting for Efficient Operational Communication”
“Transforming Employee Relations with Effective SMS Strategies”
“Best Practices for Managing Communication with Remote Teams”
“Navigating Legal Considerations in Employee Text Messaging”
“Ensuring Consistent Communication Across Multiple Locations”
“How to Implement an SMS Communication Strategy Effectively”
“The Advantages of Text Messaging in Fast-Paced Work Environments”
“Building a Resilient Workforce Through Effective Communication”
“The Role of SMS in Driving Operational Efficiencies”
“Creating a More Inclusive Workplace with Text Messaging”
“Text-Based Communication: A Solution for Diverse Workforces”
“Empowering Frontline Managers with Communication Tools”
“Text Messaging as a Tool for Employee Recognition”
“Ensuring Effective Communication in Multi-Lingual Workplaces”
“Text Messaging: Bridging the Gap Between Management and Staff”
“How SMS Can Transform Employee Communication in Retail”
“The Evolution of Workplace Communication: From Email to SMS”
“Effective Use of SMS in Employee Health and Safety Communications”
“Strategies for Boosting Employee Morale Through Text Messaging”
“The Role of Mobile Communication in Employee Well-Being”
“Innovative Approaches to Employee Engagement in Non-Desk Roles”
“The Impact of Immediate Communication on Employee Efficiency”
“Optimizing Communication in Logistics and Transportation”
“Best Practices for Using SMS in Corporate Training Programs”
“Overcoming Communication Obstacles in Distributed Workforces”
“How to Effectively Communicate Company Policies via SMS”
“Using Text Messaging to Streamline HR Processes”
“Enhancing Communication in Hospitality with SMS Tools”
“SMS Strategies for Building a More Engaged Workforce”
“Improving Employee Communication in the Gig Economy”
“The Advantages of SMS for Employee Feedback and Surveys”
“Text Messaging as an Effective Tool for Employee Onboarding”
“How to Keep Your Field Workers Informed and Engaged”
“Innovative Text Messaging Applications in Warehouse Operations”
“Empowering Employees with Real-Time Communication Solutions”
“Effective Internal Communication Strategies for Non-Profit Organizations”
“Text Messaging: A Key to Enhanced Employee Relations”
“Integrating Text Messaging into Your Corporate Communication Plan”
“Leveraging SMS for Better Communication in Service Industries”
“Enhancing Communication in the Manufacturing Sector with SMS”
“Text Messaging for Efficient Staff Coordination in Hospitality”
“The Role of SMS in Improving Customer Service Delivery”
“How SMS is Changing the Dynamics of Internal Communications”
“Best Practices for Text Messaging in Employee Crisis Communication”
“SMS as a Tool for Enhancing Communication in Small Businesses”
“The Benefits of Text Messaging for Seasonal Workforce Management”
“How to Implement a Successful SMS Communication Program”
“Text Messaging as a Solution for Communication in High-Turnover Industries”
“The Impact of SMS on Enhancing Field Service Communications”
“Improving Employee Attendance and Punctuality with SMS Reminders”
“Strategies for Effective Communication with Hourly Workers”
“The Advantages of Automated Text Messaging in HR Operations”
“Enhancing Team Collaboration in Non-Desk Environments”
“Text Messaging: A Vital Tool for Modern HR Managers”
“Streamlining Communication in Fast-Growing Companies with SMS”
“The Future of Non-Desk Workforce Management: SMS and Beyond”

#2. Off-page SEO Plan for Yourco

Yourco has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 9.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Yourco

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Yourco

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Yourco’s Traffic to 100k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Yourco’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy