In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Statement

Statement has blog articles that can be considerably improved upon. As Statement starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

1. “The Future of Cash Management: Trends and Innovations”
2. “How AI is Revolutionizing Treasury Management”
3. “Effective Strategies for Global Liquidity Management”
4. “The Role of Automated Solutions in Modern Finance”
5. “Navigating Real-Time Financial Forecasting: A Guide”
6. “Essentials of Automated Accounts Receivable Reconciliation”
7. “Transforming Treasury with Advanced Analytics”
8. “API-First Approach in Finance: What It Means for Your Business”
9. “The Impact of Machine Learning on Financial Decision Making”
10. “Simplifying Financial Operations with ERP Integration”
11. “Real-Time Cash Positioning: Techniques and Tools”
12. “Optimizing Working Capital in the Digital Age”
13. “Innovations in Real-Time Banking Connectivity”
14. “The Strategic Treasurer: A New Era of Financial Management”
15. “Maximizing Accuracy in Cash-Based Data Analysis”
16. “Empowering CFOs with AI-Driven Financial Tools”
17. “Understanding 13-Week Cash Forecasting”
18. “Finance & FinOps: Streamlining Financial Management”
19. “The Importance of Data Security in Financial Operations”
20. “Role-Based Access Control in Financial Systems”
21. “Automating Financial Reporting for Efficiency”
22. “Advancements in Treasury Technology for Modern Businesses”
23. “Integrating AI into Your Financial Workflows”
24. “Exploring User-Friendly Financial Management Tools”
25. “Enhancing Financial Transparency with Advanced Analytics”
26. “The Power of Real-Time Transaction Monitoring”
27. “A Comprehensive Guide to Modern Treasury Solutions”
28. “Building a Resilient Financial Infrastructure”
29. “Navigating the Challenges of Global Cash Management”
30. “Key Benefits of Automated Financial Solutions”
31. “The Evolution of Treasury Management Systems”
32. “How Real-Time Data is Changing Financial Reporting”
33. “Strategies for Effective Investment Management”
34. “Leveraging AI for Enhanced Financial Forecasting”
35. “Streamlining Accounting Processes with Automation”
36. “Securing Sensitive Financial Data in Your Organization”
37. “The Advantages of a Single UI for Finance Management”
38. “Navigating Financial Management in the Digital Era”
39. “Optimizing Finance Operations with Machine Learning”
40. “The Importance of Accuracy in Financial Forecasting”
41. “Empowering Finance Teams with Advanced Technologies”
42. “How to Achieve Global Financial Visibility”
43. “Unlocking the Potential of Automated Treasury Tools”
44. “Integrating Technology into Corporate Finance”
45. “Strategies for Efficient Working Capital Management”
46. “The Impact of Automation on Financial Reconciliation”
47. “Advantages of Real-Time Banking Data Analysis”
48. “Innovative Approaches to Cash Forecasting”
49. “Enhancing Financial Decision-Making with AI”
50. “The Role of ERP in Streamlining Financial Processes”
51. “Financial Data Management: Trends and Best Practices”
52. “Achieving Accurate and Efficient A/R Reconciliation”
53. “The Future of Financial Reporting: AI and Automation”
54. “Navigating Automated Treasury Management Systems”
55. “The Benefits of Real-Time Financial Analysis”
56. “Modernizing Treasury with API-First Solutions”
57. “Optimizing Finance Operations for Strategic Growth”
58. “The Impact of Technology on Corporate Treasury”
59. “Effective Cash Forecasting Techniques in Finance”
60. “Understanding the Role of Machine Learning in Finance”
61. “Financial Automation: Key to Efficient Treasury Management”
62. “Challenges and Solutions in Global Liquidity Management”
63. “Empowering Financial Teams with Intuitive UIs”
64. “Innovations in Financial Reporting and Analysis”
65. “Strategies for Secure Financial Data Management”
66. “The Benefits of Automated Cash Management Systems”
67. “Optimizing Financial Workflows with AI Integration”
68. “The Importance of Real-Time Data in Finance”
69. “Best Practices for Implementing Financial Technology”
70. “The Changing Landscape of Treasury Management”
71. “Leveraging Technology for Better Financial Forecasting”
72. “Automating Finance: A Step Towards Efficiency”
73. “The Role of AI in Enhancing Financial Operations”
74. “Achieving Financial Efficiency through Automation”
75. “The Future of Financial Decision Making with AI”
76. “Strategies for Efficient Cash Management”
77. “The Role of Technology in Financial Transparency”
78. “Navigating the Complexities of Global Financial Management”
79. “Maximizing the Benefits of Financial Automation”
80. “Innovative Techniques in Treasury and Finance”
81. “The Impact of Real-Time Data on Treasury Strategies”
82. “Understanding the Benefits of AI-Powered Treasury Tools”
83. “Best Practices for Secure Financial System Integration”
84. “The Importance of Data Enrichment in Financial Forecasting”
85. “Exploring the Advancements in Financial Analytics”
86. “Strategies for Streamlining Financial Reporting”
87. “Enhancing Financial Operations with Cutting-Edge Technology”
88. “The Future of Automated Financial Management”
89. “AI in Finance: Transforming Data into Insights”
90. “The Importance of Integrating Financial Systems”
91. “Strategies for Effective Global Cash Positioning”
92. “Maximizing Efficiency in Treasury Operations”
93. “The Role of Advanced Analytics in Finance”
94. “Leveraging AI for Strategic Financial Management”
95. “Understanding the Power of Automated Financial Tools”
96. “The Impact of Digital Transformation on Treasury Management”
97. “Innovative Strategies for Financial Data Security”
98. “Best Practices in Automated Accounts Receivable Management”
99. “Real-Time Financial Management: A New Standard”
100. “Navigating the Future of Finance with AI and Automation”

#2. Off-page SEO Plan for Statement

Statement has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 11.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

1. Finextra
2. The Fintech Times
3. PYMNTS
4. Bank Innovation
5. The Paypers
6. Fintech Futures
7. Fintech Weekly
8. Fintech Finance
9. Fintech Magazine
10. Fintech Zoom
11. Let’s Talk Payments
12. Payment Week
13. PaymentsSource
14. PaymentEye
15. The Financial Brand
16. Tearsheet
17. American Banker
18. Fintech Insider by 11:FS
19. E-Commerce Times
20. Econsultancy
21. Practical Ecommerce
22. Internet Retailer (Digital Commerce 360)
23. Shopify’s Blog
24. BigCommerce Blog
25. WooCommerce Blog
26. E-Commerce Nation
27. Retail Dive
28. My Total Retail
29. E-Commerce Law & Policy
30. Chargebacks911 Blog
31. Transaction World Magazine
32. Due Blog
33. The Merchant Account Blog
34. Payments Journal
35. Payments Cards & Mobile
36. PaymentsNext
37. TechCrunch (Fintech Category)
38. Forbes (Fintech Section)
39. VentureBeat (Fintech Category)
40. Wired (Business Section)
41. Entrepreneur (Latest in Fintech)
42. Inc. Magazine (Fintech)
43. The Next Web (Fintech)
44. CIO (Fintech Coverage)
45. CNET (Fintech Trends)
46. Gigaom (Fintech)
47. ZDNet (Finance Software)
48. Seeking Alpha (Fintech Analysis)
49. The Motley Fool (Fintech and Payments)
50. ReadWrite (Fintech Articles)

#3. Social Media Marketing Plan for Statement

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

1. Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
2. Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

1. Reverse HARO and get experts to share their thoughts with us for Statement’s blog,
2. Run ads and grow your Facebook page and convert them into your Facebook group members,
3. Use Javascript code to massively boost your twitter presence,
4. Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy