In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Sensible Weather

Sensible Weather has blog articles that can be considerably improved upon. As Sensible Weather starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“Weatherproof Your Adventure: Guaranteeing Fun Regardless of the Forecast”
“Embrace Every Forecast: How Weather Guarantees Enhance Your Travel Plans”
“Sunshine or Rain: Making the Most of Your Vacation with Weather Guarantees”
“The New Way to Beat Bad Weather Blues on Your Next Trip”
“Secure Your Outdoor Fun with Automatic Weather Reimbursements”
“Never Let the Weather Dampen Your Day: The New Solution for Travelers”
“Experience Uninterrupted Joy with Proactive Weather Refunds”
“How to Get Rewarded When Weather Ruins Your Golf Day”
“Enjoying the Slopes Come Snow or Shine: The Skier’s Weather Promise”
“The Secret to a Stress-Free Vacation: Weather Guarantee Programs”
“Transforming Outdoor Events with Rain-or-Shine Refunds”
“Planning with Confidence: How Weather Guarantees Are Changing the Game”
“Why a Weather Guarantee is a Must-Have for Your Next Outdoor Event”
“Rainy Day Refunds: A Game-Changer for Theme Park Enthusiasts”
“Weather or Not: Ensuring Your Camping Trip is a Success”
“Maximizing Your Tee-Time with Weather-Based Reimbursements”
“Travel Smart: How Weather Guarantees Protect Your Pocket”
“The Bright Side of Bad Weather: Refunds for Rainy Days”
“Unlocking Stress-Free Travel with Weather Guarantee Coverage”
“How Automatic Weather Refunds Are Enhancing the Hospitality Industry”
“Booking Your Ski Trip with Confidence: Weather Guarantees Explained”
“Proactive Payouts: The Future of Weather-Dependent Activities”
“Rain Checks Redefined: A Better Way to Handle Unfavorable Forecasts”
“Weather-Proofing Your Live Event Tickets with Innovative Refunds”
“Navigating Nature: Ensuring Outdoor Fun with Weather Guarantees”
“Secure Your Outdoor Plans with Instant Weather Reimbursements”
“How Weather Guarantees Are Revolutionizing the Travel Industry”
“Avoid Disappointment: How Weather Guarantees are Changing Vacations”
“Understanding the Impact of Weather Guarantees on Tourism”
“The Ultimate Guide to Weather Guarantees for Outdoor Adventures”
“No More Rainy Day Regrets: The Advent of Weather Guarantees”
“The Benefits of Weather Guarantees for Golfers and Event Planners”
“The Power of a Weather Guarantee in Enhancing Guest Experiences”
“Why Bad Weather Doesn’t Mean a Bad Day Anymore”
“Planning for the Unpredictable: Weather Guarantees for Your Events”
“The Weather Guarantee: Your Answer to a Risk-Free Camping Trip”
“How Weather Guarantees Offer a Silver Lining to Cloudy Days”
“Making Every Trip Count with Weather Protection Plans”
“Ensuring a Great Time, Rain or Shine, with Weather Guarantees”
“The Financial Perks of Weather Guarantees for Outdoor Enthusiasts”
“How Weather Guarantees Are Making Travel More Enjoyable”
“Seamless Solutions for When Mother Nature Has Other Plans”
“Weather Guarantees: The New Must-Have in Trip Planning”
“Offering Peace of Mind: The Role of Weather Guarantees in Travel”
“The New Trend in Travel: Guaranteeing Your Fun Despite the Weather”
“How to Keep the Weather From Raining on Your Parade”
“Never Waste a Vacation Day Again: The Weather Guarantee Way”
“The Evolution of Travel: Introducing Weather Guarantees”
“The Traveler’s Guide to Navigating Weather Uncertainties”
“A Sunny Outlook on Stormy Days: How Weather Guarantees Work”
“The Rise of Weather Guarantees in Enhancing Travel Experiences”
“The Assurance You Need for Outdoor Activities: Weather Guarantees”
“Weather-Proofing Your Golf Game: No More Rainouts”
“How to Ensure Your Outdoor Wedding Remains Unspoiled by Weather”
“The Economic Advantage of Weather Guarantees for Event Organizers”
“Tee Off Without Fear: Golfing with a Weather Guarantee”
“Reimbursement for Rain: How Weather Guarantees Are Changing Tourism”
“Enhancing Your Resort Stay with Weather Guarantees”
“Turning Weather Worries into Weather Wins: The New Travel Strategy”
“From Booking to Boarding: How Weather Guarantees Secure Your Plans”
“Outdoor Concerts and Weather Guarantees: A Match Made in Heaven”
“Safeguarding Your Ski Vacation with Weather Guarantees”
“A Clear Forecast for Travel: The Advantages of Weather Guarantees”
“How Weather Guarantees Give You the Upper Hand on Vacation”
“Rain Refunds: How They Work and Why You Need Them”
“Innovations in Travel: Ensuring a Sunny Experience with Weather Guarantees”
“Taking the Guesswork Out of Weather with Guaranteed Refunds”
“The Impact of Weather Guarantees on Outdoor Lifestyle Businesses”
“The Comprehensive Guide to Choosing a Weather Guarantee for Your Trip”
“Why Weather Guarantees Are the Future of Outdoor Recreation”
“Ensuring the Best Beach Day Possible with Weather Guarantees”
“Preparing for the Unexpected: The Assurance of Weather Guarantees”
“How to Stay Ahead of the Weather with Travel Guarantees”
“Optimizing Your Travel Agency with Weather Guarantee Offers”
“Weather Guarantees: Your Ticket to Worry-Free Outdoor Events”
“Hassle-Free Holidays: How Weather Guarantees Simplify Travel”
“The Unseen Benefits of Weather Guarantees for Travelers”
“Why Weather Guarantees Are Becoming a Standard in the Travel Industry”
“Forecast-Proof Your Fun: The Smart Way to Plan Outdoor Activities”
“Sunny Side Up: How to Secure Your Holidays with Weather Guarantees”
“Planning With Certainty: The Rise of Weather Guarantees in Hospitality”
“The Weather Guarantee: Changing How We Experience Outdoor Sports”
“Ensuring Memorable Trips: The Role of Weather Guarantees in Travel”
“Beyond the Forecast: Leveraging Weather Guarantees for Better Trips”
“How Weather Guarantees Are Reshaping the Outdoor Experience Industry”
“Claim-Free Claims: The Hassle-Free Way to Weather Protection”
“Adapting to Climate Challenges: The Introduction of Weather Guarantees”
“Weather-Proof Business: How Guarantees Can Attract More Customers”
“The Smart Way to Ski: How Weather Guarantees Can Save Your Trip”
“Guaranteed Good Times: The Innovation of Weather-Proof Travel”
“From Planning to Payout: The Simple Process of Weather Guarantees”
“Conquering Climate Concerns with Proactive Weather Reimbursements”
“The Bright Future of Outdoor Adventures with Weather Guarantees”
“How to Protect Your Outdoor Business Against Weather Risks”
“The Advantages of Integrating Weather Guarantees into Your Service Offerings”
“Weather Guarantees: A New Layer of Security for Your Outdoor Plans”
“No More Rainy Day Regrets: The Assurance of Weather Refunds”
“Weather Guarantees: Your Answer to Unpredictable Outdoor Conditions”
“The Economics of Weather Guarantees for the Savvy Traveler”
“Why Weather Guarantees Might Just Be the Best Travel Companion”

#2. Off-page SEO Plan for Sensible Weather

Sensible Weather has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 37.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Sensible Weather

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Sensible Weather

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Sensible Weather’s Traffic to 10k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Sensible Weather’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy