In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Relay

Relay has blog articles that can be considerably improved upon. As Relay starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“The Next Generation of Workflow Automation: Beyond Triggers and Actions”
“How AI Assistance Can Streamline Your Business Processes”
“Maximizing Collaboration in Workflow Automation with Human Oversight”
“The Benefits of Multiplayer Workflow Automation in a Team Environment”
“Incorporating AI into Your Workflows Without Coding Expertise”
“Revolutionizing Team Productivity with Collaborative Automation Playbooks”
“Harnessing the Power of AI to Generate Content and Summarize Feedback”
“The Role of Human Touch in Fully Automated Workflows”
“Why Multiplayer Experience is the Future of Workflow Automation”
“Building Powerful Automations with AI: A Step-by-Step Guide”
“Transforming Onboarding Processes with Advanced Workflow Automation”
“Achieving Frictionless Human-in-the-Loop Workflows”
“Workflow Automation: When to Keep a Human in the Loop”
“Optimizing Customer Support with AI-Powered Ticket Classification”
“Enhancing Email Management with AI-Driven Workflow Automation”
“Creating Dynamic Roles in Collaborative Workflow Automation”
“Streamlining Complex Processes with Multiplayer Automation Tools”
“Leveraging AI to Supercharge Templated Messaging”
“The Future of Workflow Automation: AI and Human Collaboration”
“Reducing Manual Tasks by 70% with Intelligent Workflow Automation”
“The Essential Guide to Multiplayer Workflow Automation”
“How AI-Powered Automation is Changing the Business Landscape”
“Improving Customer Feedback Response Times with Automated Workflows”
“Adapting Workflow Automation to Your Team’s Processes”
“Enabling Faster Decision Making with AI-Assisted Automation”
“The Impact of AI on Workflow Automation and Team Productivity”
“Ensuring Quality in Automated Processes with Human Review”
“Customizing Workflow Automation for Complex Team Dynamics”
“From Manual to Automated: Transforming Business Operations”
“The Intersection of AI and Human Expertise in Workflow Automation”
“Collaborative Workflows: Creating a Unified Team Experience”
“How to Embed AI Assistance Seamlessly into Your Workflows”
“Empowering Teams with Multiplayer Workflow Automation”
“Breaking Down Silos with Collaborative and Automated Workflows”
“Building Positive Interactions Through Automated Onboarding”
“Enhancing the Onboarding Experience with AI and Automation”
“Workflow Automation Tips for Fast-Growing Companies”
“Automating for Efficiency: Key Insights for Advanced Workflows”
“Driving Business Growth with Collaborative Automation Strategies”
“Personalizing Customer Interactions with AI-Driven Workflows”
“The Power of Workflow Automation in Improving Customer Ratings”
“Achieving Operational Excellence with AI-Enhanced Workflows”
“The Advantages of Deep Integration in Workflow Automation”
“Facilitating Smoother Transitions with AI-Powered Workflows”
“Simplifying Complex Workflows with AI and Human Judgment”
“Expediting Critical Business Processes Through Smart Automation”
“The Role of AI in Customizing Workflows for Diverse Teams”
“Integrating AI into Workflow Automation for Competitive Advantage”
“Creating More Intelligent Work Environments with AI Automation”
“Workflow Automation for the Modern Enterprise: A Comprehensive Approach”
“Designing Workflows That Think: AI-Powered Automation”
“Optimizing Team Roles and Responsibilities with Smart Automation”
“From Reactive to Proactive: The Shift in Workflow Automation”
“Leveraging AI to Enhance Team Collaboration in Workflows”
“Streamlining Business Operations with AI-Infused Automation”
“How Collaborative Automation Can Reshape Your Business Workflow”
“Intelligent Workflows: Balancing Automation and Human Insight”
“The Future of Team Workflows: AI Assistance for High Efficiency”
“Navigating the Complex World of Multiplayer Workflow Automation”
“Adopting AI in Workflows for Better Business Outcomes”
“The Transformative Power of AI in Workflow Automation”
“Unlocking New Levels of Productivity with Intelligent Automation”
“Empowering Your Workforce with AI-Driven Workflow Tools”
“Why Your Business Needs AI-Enhanced Collaborative Workflows”
“The Synergy of AI and Human Expertise in Modern Workflows”
“Innovative Approaches to Workflow Automation in Tech-Savvy Enterprises”
“Automating with Intelligence: The Rise of AI in Workflows”
“Creating Smarter Workflows: AI’s Role in Business Automation”
“How AI is Revolutionizing Workflow Automation for Enterprises”
“AI in Workflows: Transforming Data into Action”
“The New Era of Work: AI-Powered Workflows for Businesses”
“Scaling Business Processes with Intelligent Workflow Automation”
“Enhancing Business Agility with AI-Driven Workflow Solutions”
“From Data to Decision: AI’s Impact on Workflow Automation”
“Integrating Human Intelligence in Automated Business Workflows”
“The Convergence of AI, Collaboration, and Automation in Workflows”
“The Art of Automating Work: Strategies for Combining AI and Human Skills”
“Customizing AI Workflows to Fit Your Business Needs”
“The Significance of AI in Creating Efficient Automated Workflows”
“How to Efficiently Manage Workflows with AI and Collaborative Tools”
“Bringing Human Intuition into AI-Based Workflow Automation”
“The Evolution of Work: AI Assistance Meets Human Collaboration”
“AI-Enabled Workflows: Changing the Game for Business Productivity”
“Fostering a Collaborative Culture with AI Workflow Automation”
“Workflow Automation: Blending AI Innovation with Human Talent”
“Maximizing Efficiency with AI-Integrated Workflow Automation”
“Navigating Workflow Automation with AI: A Practical Guide”
“The Impact of AI on Collaborative Workflows and Team Synergy”
“Revolutionizing Your Work Processes with AI-Enabled Automation”
“Mastering Workflow Complexity with AI-Powered Solutions”
“Achieving a 70% Reduction in Manual Work with AI Automation”
“The Strategic Advantage of AI in Workflow Automation”
“Building the Future of Work with AI and Collaborative Automation”
“How to Leverage AI for Streamlined, Collaborative Workflows”
“Redefining Workflows: The Integration of AI and Team Collaboration”
“The Power of Playbooks in Multiplayer Workflow Automation”
“AI-Powered Workflows: The Key to Elevated Business Operations”
“Streamlining Team Efforts with Intelligent Automation Strategies”
“Unleashing Team Potential with AI-Assisted Workflow Automation”
“Crafting the Ultimate Multiplayer Experience in Workflow Automation”

#2. Off-page SEO Plan for Relay

Relay has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 32.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Relay

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Relay

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Relay’s Traffic to 10k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Relay’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy