In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Rainforest

Rainforest has blog articles that can be considerably improved upon. As Rainforest starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“Maximizing Revenue: Key Strategies for Optimizing Payment Processes”
“Understanding the Basics of Embedded Payment Systems”
“Top 5 Trends in Digital Payment Solutions for 2023”
“How to Choose the Right Payment Processing Partner for Your Business”
“Navigating the World of Online Payment Security and Compliance”
“The Ultimate Guide to Reducing Payment Processing Fees”
“Exploring the Benefits of Multi-Currency Payment Processing”
“Innovative Payment Technologies: What’s Next for Businesses?”
“Essential Tips for Managing Risk in Online Payments”
“The Role of AI and Machine Learning in Enhancing Payment Systems”
“Best Practices for Seamless Integration of Payment Solutions”
“How Blockchain is Transforming Payment Processing”
“The Future of Contactless Payments: Trends and Predictions”
“Scaling Your Business with Effective Payment Solutions”
“Overcoming Common Challenges in Payment Processing”
“Achieving Faster Payment Processing: Techniques and Tools”
“How Secure Payment Solutions Can Boost Customer Trust”
“Decoding Payment Gateway Pricing: A Comparative Analysis”
“Tips for Enhancing User Experience in Payment Transactions”
“The Impact of Mobile Payments on E-commerce Success”
“Integrating Payment Systems: A Step-by-Step Guide”
“Global Payment Processing: Understanding Regulatory Challenges”
“Effective Strategies to Prevent Payment Fraud”
“An Overview of Payment Processing for Subscription-Based Models”
“What to Look for in a Payment Gateway Provider”
“Exploring Different Payment Methods for Online Businesses”
“The Evolution of Digital Wallets and Their Use in E-commerce”
“Adapting to Consumer Payment Preferences: A Market Study”
“Ensuring PCI Compliance in Your Payment Infrastructure”
“How Payment Analytics Can Drive Business Growth”
“Streamlining B2B Payments: Challenges and Solutions”
“Exploring Instant Payment Systems for Real-Time Transactions”
“Understanding the Role of Payment Processors in E-commerce”
“Reducing Transaction Declines: Effective Tactics for Businesses”
“Building a Secure and Reliable Payment Ecosystem”
“Payment Gateway Integration: Common Mistakes to Avoid”
“Leveraging Payment Technology for Enhanced Customer Loyalty”
“Cost-Effective Payment Solutions for Small Businesses”
“Understanding Interchange Fees and How They Affect Pricing”
“The Rise of Cross-Border Payments: Opportunities and Obstacles”
“Crafting a Winning Strategy for Omnichannel Payment Processing”
“Key Factors to Consider When Choosing a Payment Platform”
“Harnessing the Power of Payment Data for Strategic Decision Making”
“How to Effectively Manage Chargebacks and Disputes”
“Navigating Global Payment Regulations: A Comprehensive Guide”
“Transforming the Retail Experience with Advanced Payment Technologies”
“Payment Processing for Non-Profits: A Unique Perspective”
“The Future of Payment Gateways: Predictions and Insights”
“Optimizing Transaction Success Rates: Tips and Tricks”
“Exploring Payment Solutions for the Gig Economy”
“Tackling Fraud in Online Transactions: Best Practices”
“Why Payment Processing Speed Matters in Customer Satisfaction”
“Balancing Security and Convenience in Online Payments”
“Enhancing B2C Payments with Innovative Technologies”
“Cryptocurrency Payments: A Game-Changer for Online Transactions?”
“Managing Multi-Channel Payments: A Guide for Retailers”
“Understanding the Psychology Behind Consumer Payment Choices”
“Leveraging FinTech Innovations in Payment Processing”
“A Deep Dive into Mobile Payment Security Protocols”
“Maximizing Payment Acceptance: Key Factors and Strategies”
“The Role of Digital Identity Verification in Payment Security”
“Effective Risk Management Strategies in Payment Processing”
“Building a Robust Payment Infrastructure for Scalable Growth”
“Navigating the Complexities of High-Volume Payment Processing”
“Top Payment Technologies to Watch in 2023”
“Achieving Competitive Advantage Through Streamlined Payment Solutions”
“How Payment Integration Can Enhance E-commerce Platforms”
“Adopting a Customer-Centric Approach to Payment Processing”
“Exploring the Benefits of Hosted Payment Pages”
“Payment System Upgrades: Planning for a Smooth Transition”
“Payment Processing for International Markets: Key Considerations”
“Evaluating the Total Cost of Ownership of Payment Solutions”
“The Importance of Uptime in Payment Processing Services”
“QR Codes in Payment Systems: Fad or Future?”
“Enhancing Payment Security with Two-Factor Authentication”
“Understanding the Importance of Payment Gateway Redundancy”
“Choosing the Right Merchant Services Provider for Your Business”
“Addressing the Unique Payment Processing Needs of E-commerce Startups”
“Harnessing Cloud Technology in Payment Processing”
“The Role of Payment Aggregators in E-commerce”
“Facilitating Smooth Payment Experiences in the Travel Industry”
“Future of Peer-to-Peer Payment Systems and Services”
“Navigating the Payment Landscape: An Overview for Merchants”
“Emerging Payment Technologies and Their Impact on Consumer Behavior”
“Optimizing Payment Authorization Rates for Increased Revenue”
“Exploring Subscription Model Payment Challenges and Solutions”
“Security Best Practices for Mobile Payment Apps”
“The Growing Importance of Payment Processing in Financial Services”
“Decentralized Payment Systems: Prospects and Challenges”
“Effective Load Balancing Strategies for Payment Gateways”
“Enhancing Payment Efficiency with Automated Reconciliation”
“Choosing a Payment Gateway for High-Risk Industries”
“Building Customer Trust Through Transparent Payment Processes”
“Developing a Comprehensive Payment System Disaster Recovery Plan”
“Impact of Artificial Intelligence on Future Payment Systems”
“Key Considerations for Migrating to a New Payment Platform”
“Analyzing the Role of Payment Processors in Marketplace Platforms”
“Evaluating the Impact of Payment Processing on User Experience”
“Understanding the Technical Aspects of Payment Gateway Integration”
“Mobile Versus Desktop Payment Processing: Trends and Analysis”

#2. Off-page SEO Plan for Rainforest

Rainforest has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 19.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Rainforest

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Rainforest

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Rainforest’s Traffic to 10k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Rainforest’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy