Mailjet vs Campaigner: The Best Email Marketing Tool for 2024

In the fast-evolving world of email marketing, choosing the right tool can be a game-changer for your business. As we step into 2024, two contenders stand out in the spotlight: Mailjet and Campaigner. Both have their unique strengths and offerings, but which one is the best fit for your marketing needs? Let’s dive into a detailed, head-to-head comparison, starting with one of the most critical aspects – user experience and interface.

Mailjet	Campaigner
G2 Score – 4.0 out of 5 stars	G2 Score – 3.6 out of 5 stars
TrustRadius Score – 7.9 out of 10	TrustRadius Score – 2.4 out of 10

User Experience and Interface

The user experience (UX) and interface of an email marketing tool can significantly impact your workflow and productivity. An intuitive and user-friendly interface can make the difference between a smooth sailing campaign and a frustrating one. Let’s see how Mailjet and Campaigner fare in this essential aspect.

Mailjet: Streamlining Your Email Campaigns

Mailjet has been consistently praised for its clean, intuitive interface. It’s designed with simplicity in mind, making it accessible even to those new to email marketing. The dashboard is straightforward, with a minimal learning curve, allowing you to jump straight into creating campaigns.

The platform’s drag-and-drop email builder is a standout feature. It enables you to design professional-looking emails without needing any coding skills. The process is intuitive – you can easily add, remove, or modify elements to suit your campaign’s needs. For those pressed for time, Mailjet offers a variety of customizable templates, which are a great starting point for crafting engaging emails.

Another aspect where Mailjet shines is its workflow organization. It allows for easy management of your email lists, segmentation, and campaign tracking, all from a centralized location. The platform also offers a real-time collaboration feature, which is particularly useful for teams, enabling multiple users to work on the same campaign simultaneously, ensuring efficiency and consistency.

Campaigner: A Focus on Advanced Features

Campaigner, in contrast, takes a slightly different approach. It tends to lean more towards offering advanced features, which might appeal to more experienced email marketers. The interface, while comprehensive, can be a bit overwhelming for beginners. However, once you get

acquainted with it, Campaigner reveals its robust capabilities.

One of Campaigner’s strengths is its extensive customization options. The platform provides a wide array of tools for creating highly personalized and dynamic content. This includes advanced segmentation capabilities, which allow you to tailor your messages based on detailed subscriber data. The more personalized your emails are, the better the engagement, and Campaigner excels in this area.

Additionally, Campaigner offers strong automation features. You can set up complex workflows based on subscriber actions, such as opening an email or clicking a link. This level of automation allows for sophisticated, behavior-driven campaigns that can significantly boost your marketing efforts.

However, it’s worth noting that the richness of features in Campaigner comes with a steeper learning curve. The platform offers extensive resources and support, but you might need to invest more time initially to fully leverage its capabilities.

If you value an easy, straightforward interface with enough features to effectively manage your campaigns, Mailjet is a great choice. It’s user-friendly yet powerful enough for most email marketing needs. On the other hand, if you’re an experienced marketer looking for advanced customization and automation capabilities, and don’t mind a more complex interface, Campaigner is an excellent option.

Email Design and Customization

The heart of any email campaign is its design and how well it resonates with the audience. Let’s delve into how Mailjet and Campaigner stack up in terms of email design capabilities and customization options.

Mailjet: Simplifying Design While Offering Flexibility

Mailjet’s approach to email design is about striking a balance between simplicity and flexibility. The platform’s email builder is lauded for its user-friendliness, offering an array of pre-designed templates that are both attractive and easy to customize. Whether you’re crafting a newsletter, a promotional email, or a transactional message, you have a variety of designs at your fingertips.

What sets Mailjet apart is its focus on collaborative design. The platform allows multiple team members to work on the same email template simultaneously, making it a breeze to get feedback and make real-time changes. This feature is especially beneficial for teams where quick turnarounds are common.

In terms of customization, Mailjet offers a good range of options. You can easily modify templates to fit your brand’s look and feel, from changing color schemes to adjusting font styles. While it might not offer the depth of customization some advanced users desire, it strikes a perfect balance for those who want good-looking emails without spending hours on design.

Campaigner: Advanced Customization for the Detail-Oriented

Campaigner steps up the game when it comes to customization. The platform caters to users who want more control over their email designs. With its advanced editing capabilities, you can fine-tune every aspect of your email, from intricate template designs to detailed personalization options.

One of the notable features of Campaigner is its dynamic content capabilities. This feature allows you to create highly personalized and relevant emails based on subscriber data. For instance, you can display different images or offers to different segments of your audience within the same email. This level of personalization is a powerful tool in creating emails that resonate with your audience.

Moreover, Campaigner offers a wide range of integrations that enhance its customization capabilities. You can pull in data from various sources, ensuring that your emails are as relevant and targeted as possible.

In essence, Mailjet is ideal for those who need a balance of simplicity and customization in their email designs, especially if collaboration is key. Campaigner, however, is better suited for those who prioritize depth in customization and are looking to leverage advanced personalization in their campaigns.

Automation and Workflow Efficiency

Automation capabilities in email marketing tools can drastically improve efficiency and effectiveness. Let’s compare how Mailjet and Campaigner handle automation and how they streamline workflow processes.

Mailjet: Streamlining Email Marketing with Automation

Mailjet offers a comprehensive set of automation tools designed to simplify your email marketing process. One of its key features is the ability to create automated workflows. This allows you to send emails triggered by specific subscriber actions, such as signing up for a newsletter or making a purchase. These automated sequences can save a significant amount of time and ensure timely engagement with your audience.

Another aspect where Mailjet excels is in list management and segmentation. The platform provides tools to automatically segment your audience based on their behavior or demographic information. This means you can send highly targeted emails without manually sorting through your subscriber list, enhancing the relevance and effectiveness of your campaigns.

Mailjet also includes A/B testing in its automation suite. This feature enables you to test different versions of your emails to see which performs better, ensuring that you’re always optimizing your campaigns based on real data.

Campaigner: Advanced Automation for Personalized Campaigns

Campaigner takes automation to a more advanced level. It offers a wide range of automation options, including sophisticated triggers and conditions for sending emails. This allows for highly personalized and complex email sequences, which can significantly increase engagement and conversions.

In addition to basic automation features, Campaigner provides advanced segmentation tools. You can segment your lists not just based on demographics but also based on past interactions with your emails. This level of detail in segmentation ensures that your messages are highly tailored to each segment of your audience.

Campaigner also stands out in its integration capabilities, which enhance its automation features. By integrating with CRM systems and other tools, you can automate your email campaigns based on a wider range of data, making your emails even more relevant and timely.

While both Mailjet and Campaigner offer robust automation tools, the choice between them depends on your needs. Mailjet is great for straightforward, efficient automation that saves time and enhances campaign effectiveness. Campaigner, however, is ideal for those who need advanced automation capabilities and are willing to invest time in setting up more complex workflows.

Related: Check out our free SEO suite

Deliverability and Reputation Management

In email marketing, the success of your campaigns heavily depends on your emails actually reaching the inbox. Deliverability and reputation management are critical in this regard. Let’s see how Mailjet and Campaigner perform in these essential areas.

Mailjet: Ensuring Your Emails Reach Their Destination

Mailjet places a strong emphasis on deliverability. The platform has built a reputation for its robust infrastructure that ensures high deliverability rates. One of the key factors contributing to this is their proactive approach to reputation management. Mailjet helps you maintain a good sender reputation by providing tools to monitor your email performance, such as open rates and bounce rates, and giving suggestions to improve them.

Furthermore, Mailjet offers dedicated IP addresses for high-volume senders. This feature allows businesses to build their own sender reputation, which is crucial for maintaining high deliverability. Additionally, Mailjet’s compliance with international data privacy and anti-spam laws further bolsters its ability to ensure that your emails land in the inbox, not the spam folder.

Campaigner: Advanced Features for Optimized Deliverability

Campaigner also takes deliverability seriously, offering advanced features to ensure your emails get delivered. The platform provides detailed reports and analytics that help you track the performance of your emails. These insights allow you to tweak your campaigns for optimal deliverability.

An impressive feature of Campaigner is its spam score checker. This tool analyzes your emails before you send them and flags elements that might trigger spam filters. By correcting these issues, you can significantly improve your chances of reaching the inbox.

Campaigner also offers a feature for email authentication, which is crucial for protecting your sender reputation. By setting up protocols like SPF, DKIM, and DMARC, you can authenticate your emails and reduce the likelihood of them being marked as spam.

In summary, both Mailjet and Campaigner provide strong deliverability and reputation management features. Mailjet excels with its dedicated IPs and proactive reputation management tools, making it a great choice for businesses looking for reliability and consistency. Campaigner, with its spam score checker and email authentication features, is ideal for those who want to delve deeper into the technical aspects of email deliverability.

Integration and Scalability

The ability of an email marketing tool to integrate with other software and scale with your business is crucial. Let’s explore how Mailjet and Campaigner fare in terms of integration capabilities and scalability.

Mailjet: Seamless Integration and Growth-Ready Scalability

Mailjet is designed to seamlessly integrate with a wide array of other tools and platforms, which is essential for creating a cohesive digital marketing strategy. Whether it’s CRMs like Salesforce, e-commerce platforms like Shopify, or CMS systems like WordPress, Mailjet’s integration capabilities ensure that your email marketing efforts are in sync with your overall business operations.

In terms of scalability, Mailjet is well-equipped to grow with your business. The platform offers various plans that cater to different sizes of businesses, from small startups to large enterprises. As your email marketing needs expand, Mailjet’s features scale accordingly, providing more advanced tools like segmentation, A/B testing, and multi-user collaboration. This scalability ensures that Mailjet remains a viable tool for your business as it evolves.

Campaigner: Extensive Integration Options and Enterprise-Level Scalability

Campaigner stands out with its extensive integration options. The platform supports integrations with a broad range of services, including advanced CRM systems, e-commerce solutions, and social media platforms. These integrations enable a high level of automation and personalization, making your email campaigns more efficient and effective.

When it comes to scalability, Campaigner is particularly strong. It’s designed to handle the needs of large-scale operations, making it an excellent choice for enterprise-level businesses. With features like advanced segmentation, detailed analytics, and robust automation capabilities, Campaigner can easily manage large volumes of emails and complex campaign structures. This makes it an ideal solution for businesses that anticipate rapid growth or already have a large subscriber base.

Both Mailjet and Campaigner excel in integration and scalability, but they cater to different needs. Mailjet offers an ideal balance for businesses of all sizes, providing the necessary tools to grow your campaigns in line with your business. Campaigner, with its extensive integration capabilities and enterprise-level features, is particularly well-suited for larger businesses or those with complex email marketing requirements.

Pricing and Value for Money

A critical factor in choosing an email marketing tool is the pricing structure and the value it offers for the investment. Let’s compare the pricing models of Mailjet and Campaigner to see which offers better value for money.

Mailjet: Flexible Pricing for Businesses of All Sizes

Mailjet’s pricing model is designed to cater to a wide range of budgets and business sizes. The platform offers a free plan, which is a great starting point for small businesses or individuals just beginning their email marketing journey. This plan includes basic features and allows sending a certain number of emails per month without any cost.

As your needs grow, Mailjet provides various tiered plans that scale up in features and email volume capacity. These plans are reasonably priced and offer additional capabilities like advanced segmentation, A/B testing, and automation. For large businesses or high-volume senders, Mailjet offers custom pricing plans, providing flexibility and scalability tailored to specific needs.

The value proposition of Mailjet lies in its balance of features, ease of use, and pricing. It offers a solid platform for most email marketing requirements without breaking the bank, making it a cost-effective choice for many businesses.

Campaigner: Comprehensive Features at Competitive Pricing

Campaigner, on the other hand, also offers a range of pricing tiers but tends to focus more on providing a comprehensive set of features at each level. While it might be slightly pricier than Mailjet, the platform justifies this with its advanced capabilities, especially in automation and segmentation.

Campaigner does not offer a free plan, which might be a drawback for very small businesses or individuals. However, its basic plan starts with a generous number of emails per month and includes most of the advanced features, making it a good value for businesses ready to invest a bit more in their email marketing efforts.

For larger organizations, Campaigner’s higher-tier plans offer extensive customization, integration options, and advanced analytics, catering to the needs of large-scale email marketing operations.

Both Mailjet and Campaigner offer good value for their respective pricing, but they cater to different segments of the market. Mailjet is more suited for businesses looking for a cost-effective solution with all the essential features. Campaigner, while slightly higher in pricing, offers extensive features and capabilities, making it a good fit for businesses with more advanced email marketing needs and budgets.

Conclusion

When it comes to selecting the best email marketing tool for 2024, both Mailjet and Campaigner emerge as strong contenders, each with its unique strengths. Mailjet is a versatile platform that excels in user-friendliness and ease of use. It’s an excellent choice for businesses of all sizes, particularly appealing to those just starting out or looking to streamline their email marketing efforts. With its flexible pricing, intuitive interface, and solid range of features, Mailjet offers a balanced solution that combines efficiency with effectiveness.

Campaigner, on the other hand, is geared towards businesses seeking advanced features and customization. It stands out with its detailed segmentation capabilities, powerful automation, and extensive integration options. Although it may come at a higher price point and with a steeper learning curve, Campaigner is ideal for larger businesses or those with specific, complex email marketing needs. Ultimately, the decision boils down to your business’s specific requirements and goals. If you prioritize a straightforward, cost-effective tool with all the essentials, Mailjet is your go-to option. However, if you need a more robust platform with advanced functionalities and are willing to invest more, Campaigner is the better fit.

Read Next:

• Influencer Marketing for Subscription Services: Boosting Sign-Ups with Authentic Testimonials
• Influencer Marketing for the Education Sector: Collaborating with Educational Influencers
• Influencer Marketing in the Age of Ad Blockers: Overcoming Challenges and Staying Relevant
• The Importance of GDPR Compliance in Influencer Marketing
• Influencer Marketing for Local Businesses: Building Loyalty with Local Influencers