In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Govly

Govly does not have any blog articles. As Govly starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

1. How to Streamline Your Government Contract Bidding Process
2. Top Strategies for Winning Federal Contracts Consistently
3. A Comprehensive Guide to Government Contracting for Beginners
4. Understanding the Federal Procurement Data System: A Primer
5. Effective Ways to Grow Your Federal Presence as a Contractor
6. The Ultimate Checklist for Government Contract Compliance
7. Leveraging Technology for Efficient Government Bid Management
8. Navigating the Complexities of Government Request for Proposals (RFPs)
9. The Role of Workspaces in Organizing Your Government Contract Opportunities
10. Key Benefits of Partner Collaboration in Public Sector Procurement
11. Mastering the Art of Government Contract Search and Tracking
12. Building a Winning Team for Government Contract Bids
13. Exploring the Advantages of Market Networks in Public Procurement
14. The Impact of Smart Search Tools on Government Contract Acquisition
15. How to Avoid Common Pitfalls in Government Contracting
16. Strategies for Effective Team Collaboration in Government Bids
17. The Future of Federal Contracting: Trends and Predictions
18. Boosting Your Government Contracting Efforts with Smart Automation
19. Government Contracting: How to Stay Ahead of Due Dates and Deadlines
20. The Power of Saved Searches in Government Opportunity Tracking
21. Essential Skills Every Government Contractor Should Have
22. Tips for Smoothing the Government Contracting Proposal Process
23. The Importance of Cross-Organization Collaboration in Procurement
24. Navigating the Government Contracting Landscape: Tips for Success
25. How to Create Winning Searches for Government Contract Opportunities
26. The Advantages of a Unified Government Contracting Workspace
27. Understanding the Government Contracting Ecosystem: An Overview
28. How to Optimize Your Profile for Government Contracting Networks
29. Maximizing Opportunities with Federal Government Contract Feeds
30. Utilizing Email Alerts to Stay on Top of Government Bids
31. A Step-by-Step Guide to Federal Opportunity Tracking
32. How to Foster Partner Relationships in Government Market Networks
33. Cutting-Edge Tools for Modern Government Contractors
34. The Ins and Outs of Government Contracting for IT Services
35. What Every Contractor Should Know About Federal Acquisition Regulations
36. Key Considerations When Organizing Your Government Contracting Calendar
37. Integrating Your Work Calendar with Government Contract Deadlines
38. How Automation is Revolutionizing Government Contract Management
39. The Role of Advanced Search Features in Finding Government Contracts
40. How to Enhance Your Government Bidding Strategy with Technology
41. Exploring Custom Plans for Government Contract Management
42. Decoding the Government’s Contract Award Process
43. The Government Contractor’s Guide to Compliance and Regulations
44. Winning Government Contracts: Tips for Small and Medium-Sized Businesses
45. Government Procurement: How to Establish a Strong Federal Presence
46. Strategies for Monitoring and Responding to Federal RFQs
47. The Significance of Custom Alerts in Government Contracting
48. Efficient Management of Multiple Government Contract Opportunities
49. Aligning Your Sales Strategy with Public Sector Procurement Cycles
50. The Essentials of Partner Management in Government Contracting
51. Understanding the Integration of CRM Systems in Federal Contracting
52. The Best Practices for Government Contract Opportunity Research
53. Crafting the Perfect Government Contract Bid Proposal
54. Utilizing Notifications for Timely Responses to RFQ Amendments
55. The Impact of Market Research on Your Government Contracting Success
56. How to Enhance Your Chances of Winning a Government Contract
57. The Benefits of a Centralized Communication Platform for Government Bidding
58. How to Use Federal Contract Search to Your Advantage
59. Navigating the Intricacies of the Public Sector Marketplace
60. The Importance of Detailed Market Analysis in Government Contracting
61. Efficiently Managing Your Contract Feeds for Better Opportunity Tracking
62. The Contractor’s Guide to Understanding Federal Spending Trends
63. Key Strategies for Long-Term Success in Government Contracting
64. How to Stay Updated with Real-Time Government Contracting Opportunities
65. The Best Way to Organize Government Contracting Information
66. Government Contracting: The Importance of Timely Bid Submission
67. How Collaboration Tools Can Boost Your Government Bid Success
68. Demystifying the Government Contracting Award Process
69. Government Contract Bidding: The Power of Data-Driven Decisions
70. Why Continuous Monitoring is Key in Government Contracting
71. How to Leverage Federal Contract Opportunities for Business Growth
72. Tips for Successfully Managing Government Contracting Workflows
73. The Importance of Accurate and Efficient Government Bid Searches
74. Understanding Government Contracting Terms: A Glossary for Newcomers
75. How to Align Government Contract Opportunities with Your Business Goals
76. Keeping Up with Changes and Trends in Government Procurement
77. How to Efficiently Manage Government Contract Compliance
78. The Contractor’s Guide to Navigating Government Contract Portals
79. Improving Your Government Contract Search with Advanced Filters
80. How to Make the Most of Collaboration in Government Contracting
81. The Benefits of Automated Tools in the Government RFP Process
82. How to Keep Your Government Contracting Strategy Agile and Effective
83. Enhancing Your Government Contracting Approach with Market Networks
84. A Guide to Understanding Government Contract Types and Categories
85. The Critical Role of Timeliness in Government Contract Submissions
86. The Importance of Thorough Research in Government Contract Bidding
87. How to Effectively Manage and Track Your Government Contract Leads
88. Government Contracting: How to Keep Track of Multiple Bids
89. A Guide to Setting Up Alerts for Government Contract Opportunities
90. How to Successfully Transition to a Digital Government Contracting Environment
91. Maximizing Efficiency with Government Contracting Automation Tools
92. Streamlining Your Bid Process: A Guide for Government Contractors
93. The Benefits of Customizing Your Government Contracting Plan
94. How to Ensure Your Government Contracting Strategy is Compliant
95. Leveraging Government Contracting Opportunities for Maximum Impact
96. The Significance of Accurate Government Contract Tracking
97. How to Prepare for Government Contracting Due Diligence
98. The Essential Tools for Effective Government Contract Research
99. How to Use Government Contracting Market Networks to Your Benefit
100. Creating a Winning Government Contracting Calendar: Tips and Tricks

#2. Off-page SEO Plan for Govly

Govly has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 25.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

1. Government Executive
2. Federal Times
3. GovCon Wire
4. Nextgov
5. Washington Technology
6. Federal News Network
7. Defense One
8. FedTech Magazine
9. GCN: Government Computer News
10. American City & County
11. Government Technology
12. The Contracting Education Academy
13. Public Spend Forum
14. GovLoop
15. The Hill – Policy & Regulation
16. C4ISRNET
17. National Contract Management Association
18. Route Fifty
19. MeriTalk
20. FCW: Federal Computer Week
21. Spend Matters
22. Contractor Talk
23. Acquisition Talk
24. StateScoop
25. FedBizBeat
26. BizTech Magazine
27. The Business of Federal Technology
28. SmallGovCon
29. Fifth Domain
30. Open Gov Asia
31. Digital Government Institute
32. TechWire
33. Federal Soup
34. Homeland Security Today
35. Government Finance Officers Association
36. Federal Technology Insider
37. Security Magazine – Government
38. FedSmith
39. CityTech
40. Public Technology
41. Governing
42. Federal Times – Opinions
43. Homeland Security Digital Library
44. Supply Chain Digital – Government
45. GovCon Inc.
46. Bloomberg Government
47. Tech & Learning – Government
48. Inside Defense
49. In Public Safety
50. Defense Systems

#3. Social Media Marketing Plan for Govly

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

1. Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
2. Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

1. Reverse HARO and get experts to share their thoughts with us for Govly’s blog,
2. Run ads and grow your Facebook page and convert them into your Facebook group members,
3. Use Javascript code to massively boost your twitter presence,
4. Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy