In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Ello

Ello does not have any blog articles . As Ello starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“10 Proven Techniques to Improve Your Child’s Reading Fluency”
“Why Reading Aloud is Key to Developing Your Child’s Literacy Skills”
“Transforming Reluctant Readers into Book Lovers: Tips and Tricks”
“The Importance of Reading to Children in Their Early Years”
“How to Choose the Right Books for Your Child’s Reading Level”
“Understanding Your Child’s Reading Journey: A Parent’s Guide”
“Effective Strategies to Support Struggling Young Readers”
“Innovative Ways to Make Reading Fun for Kids”
“Building Confidence in Young Readers: What Parents Can Do”
“Cultivating a Love of Reading in a Digital Age”
“How to Create a Reader-Friendly Environment at Home”
“Teaching Your Child to Read: A Step-by-Step Approach”
“Exploring the Benefits of Reading for Child Development”
“Navigating Early Literacy: Understanding the Basics”
“The Power of Storytelling in Childhood Education”
“Reading Milestones for Every Age: What to Expect”
“The Role of Phonics in Reading Development”
“Boosting Reading Comprehension in Young Learners”
“Interactive Reading: Engaging Your Child with Books”
“5 Everyday Activities to Enhance Your Child’s Reading Skills”
“The Connection Between Vocabulary Building and Reading”
“Supporting Bilingualism: Reading in Multiple Languages”
“Encouraging Independent Reading in Young Children”
“Guided Reading Explained: What Every Parent Should Know”
“Age-Appropriate Reading Lists for Kids of All Ages”
“Overcoming Common Reading Challenges in Children”
“The Magic of Bedtime Stories: More Than Just a Routine”
“Selecting Diverse and Inclusive Children’s Literature”
“Why Repetitive Reading is Good for Young Kids”
“Promoting Literacy in Your Community: Ideas and Inspiration”
“How Reading Shapes a Child’s Imagination and Creativity”
“Reading vs. Screen Time: Striking a Healthy Balance”
“Building a Home Library for Your Child: Tips and Ideas”
“The Impact of Audiobooks on Reading Skills”
“Pre-literacy Skills: Preparing Toddlers for Reading”
“Incorporating Reading into Family Time”
“Reading Games and Activities for Fun and Learning”
“The Importance of Picture Books in Child Literacy”
“How to Encourage Reluctant Teen Readers”
“Seasonal Reading Lists for Year-Round Enjoyment”
“Helping Your Dyslexic Child Enjoy Reading”
“Tackling Homework: Reading Comprehension Strategies”
“Fostering a Reading Culture in Schools”
“Reading Incentives that Really Work for Kids”
“Understanding Reading Levels and What They Mean”
“Creating Engaging Read-Aloud Sessions for Kids”
“Storytelling Tips to Captivate Young Audiences”
“Recognizing and Celebrating Reading Achievements”
“Essential Questions to Ask Your Child During Story Time”
“Using Technology to Enhance Reading Skills in Children”
“Classic Children’s Books Every Kid Should Read”
“Fun Literacy Activities for the Whole Family”
“Navigating the World of Early Readers: A Parent’s Guide”
“Outdoor Reading Adventures and Activities for Kids”
“Exploring Genres: Broadening Your Child’s Reading”
“Literacy Tips for Parents of Multiples”
“Connecting Reading and Writing in Early Education”
“The Benefits of Group Reading Activities for Children”
“Discovering the Joy of Reading Non-Fiction with Kids”
“Tips for Reading Aloud to a Group of Children”
“The Relationship Between Oral Language and Reading”
“Character Education Through Storytelling and Reading”
“The Best Book Series for Young Readers”
“How to Discuss Books with Your Child”
“Making the Most of Library Visits with Your Child”
“Children’s Books That Teach Life Lessons”
“Summer Reading Programs and Their Benefits”
“Using Picture Books to Teach Empathy and Kindness”
“The Best Reading Apps and Tools for Kids”
“Creative Writing Prompts for Young Readers”
“Holiday-Themed Books for Kids of All Ages”
“Crafting a Reading Nook: Your Child’s Cozy Corner”
“Multicultural Books to Diversify Your Child’s Reading”
“Effective Reading Strategies for ESL Students”
“Introducing Historical Fiction to Young Readers”
“The Art of Choosing Wordless Picture Books”
“Graphic Novels: A Gateway to Reading for Kids”
“Fairy Tales Reimagined: New Twists on Classic Stories”
“Raising a Reader: The Parental Role”
“The Influence of Siblings in Developing Reading Habits”
“Exploring Science and Nature Through Reading”
“Balancing Fiction and Non-Fiction in Children’s Reading”
“The Joys and Benefits of Reading Poetry to Children”
“How Comic Books Can Benefit Reading Skills”
“The Role of Emotion in Children’s Literature”
“Reading Strategies for Different Learning Styles”
“Sight Words: Building Blocks for Young Readers”
“Integrating Music and Reading for Young Children”
“The Power of Personalized Story Books”
“Adventures in Reading: Expanding Beyond the Classroom”
“Teaching Responsibility and Care Through Animal Stories”
“Rhythmic and Rhyming Books for Early Literacy”
“Books to Help Kids Cope with Change”
“Travel the World Through Books: Geography for Kids”
“Developing Critical Thinking Through Reading”
“Using Drama and Role-Play to Enhance Reading Skills”
“Celebrating Literary Holidays: Fun Ideas for Families”
“Understanding Child Development Through Storybooks”
“Coping Strategies: Reading About Feelings and Emotions”
“Planning the Perfect Reading Schedule for Your Child”

#2. Off-page SEO Plan for Ello

Ello has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 39.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Ello

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Ello

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Ello’s Traffic to 10k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Ello’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy