In the ever-evolving world of digital marketing, businesses are constantly searching for innovative ways to stay ahead of the competition and maximize their online presence. One crucial aspect of this journey is optimizing conversion rates—the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

To help you navigate the crowded landscape of conversion rate optimization (CRO) tools, we’ve compiled a comprehensive list of over 51 of the best conversion rate optimization software available.

Our ultimate CRO toolkit will not only provide you with a detailed overview of each tool but also empower you to make informed decisions on which tools are best suited for your unique business needs.

How we made this list of best CRO Software

When creating the list of best CRO tools for businesses, I went above and beyond to ensure the recommendations were well-researched and genuinely helpful for readers. I started by conducting extensive online research, diving into industry blogs, forums, and expert opinions. After compiling a comprehensive list of potential contenders, I personally tested each tool to understand their features, usability, and effectiveness.

This hands-on experience allowed me to assess the pros and cons of each tool from a user’s perspective. Finally, I combined my insights with external reviews and user feedback, which enabled me to craft a carefully curated list of top CRO tools that cater to various business needs and budgets. The result is a reliable, data-driven resource that empowers readers to make informed decisions when selecting the ideal CRO tool for their business.

#0. Google Analytics: The Most Essential Analytics and CRO tool for All!

Features

Google Analytics is a widely-used web analytics tool that provides valuable insights into your website’s performance, user behavior, and overall traffic. The platform offers detailed reporting on user demographics, acquisition sources, and user engagement, among other key metrics.

USPs of Google Analytics:

• Comprehensive and free web analytics tool;
• Easy integration with other Google products;
• Advanced segmentation and filtering options;
• Customizable reports and dashboards.

Ideal users:

Google Analytics is an excellent tool for businesses of all sizes, from small startups to large enterprises, looking to analyze their website traffic and user behavior comprehensively.

At DealA.com, user feedback plays a fundamental role in influencing our website’s Conversion Rate Optimization (CRO).

Initially, we established the feedback process through on-site surveys, focusing on our checkout process, homepage design, and product categories. We utilize both generic and situation-based questions to gauge user perceptions and their overall experience.

For tracking and analyzing the data, we use Google Analytics tools alongside BI solutions. These tools help us understand user behavior on our site and align user feedback with specific user actions and trends.

The key to effectively using the gathered data for CRO is curation and application. For instance, if our audience finds the checkout process lengthy, we streamline it for a faster, more user-friendly experience.

If our clients express difficulty in finding specific deals or discounts, we work on improving site navigation based on their suggestions. We keep testing new changes based on the feedback and monitor how these adjustments influence the conversion rates.

Essentially, user feedback isn’t just data for us; it’s an essential tool to continuously improve our platform, enhancing our users’ shopping experience, therefore, improving our website’s CRO.

Oleg Segal, Founder and CEO of DealA.com

#1. Hotjar

Hotjar is a user behavior analytics tool that provides website owners with visual insights into how users interact with their site. The platform offers features such as heatmaps, session recordings, and user feedback tools, enabling businesses to identify areas for improvement and optimize user experiences.

Features

• Multiple tools in one platform (heatmaps, session recordings, and feedback);
• Easy installation with a single script;
• Simple, user-friendly interface;
• Affordable pricing for small businesses and scaling options for larger organizations.

Ideal users of Hotjar

Hotjar is best suited for small to medium-sized businesses looking to gain visual insights into user behavior and improve their website’s overall user experience.

Read this guide on how to use Hotjar.

#2. Optimizely

Optimizely is a popular A/B testing and personalization platform for web and mobile applications. The tool allows businesses to run experiments, test variations, and optimize user experiences in real-time.

USPs:

• Robust A/B testing capabilities;
• Advanced targeting and personalization features;
• Easy-to-use visual editor;
• Integrations with popular analytics and marketing tools.

Ideal users

Optimizely is ideal for businesses of all sizes that want to optimize their website or mobile app through A/B testing and personalization.

Read this article to know how to use Optimizely.

#3. VWO (Visual Website Optimizer)

VWO is a comprehensive conversion rate optimization platform that includes A/B testing, personalization, and website analytics features. The tool enables businesses to create, run, and analyze experiments to optimize their website’s performance.

USPs:

• All-in-one CRO platform;
• Easy-to-use visual editor for creating test variations;
• In-depth reporting and analysis capabilities;
• Integrations with popular marketing and analytics tools.

Ideal users

VWO is suitable for businesses of all sizes looking for a comprehensive CRO solution to improve their website’s performance and user experience.

Learn all you need to know about VWO!

#4. Crazy Egg

Crazy Egg is a heatmapping and user behavior tracking tool that enables website owners to identify areas for improvement on their site. The platform offers various visualization options, such as scroll maps and click maps, to help businesses understand how users interact with their website.

USPs:

• Multiple visualization options (heatmaps, scroll maps, click maps);
• Easy-to-understand visual insights;
• Snapshots for historical data analysis;
• Simple installation process.

Ideal users

Crazy Egg is best suited for small to medium-sized businesses looking for a user-friendly, visual way to analyze and optimize their website’s user experience.

Read this guide on how to use Crazy Egg!

#5. Unbounce

Unbounce is a landing page builder and optimization platform that allows businesses to create, test, and optimize custom landing pages without the need for extensive coding knowledge. The tool features a user-friendly drag-and-drop editor, allowing marketers to design high-converting landing pages with ease.

USPs:

• Intuitive drag-and-drop landing page builder;
• A/B testing and conversion optimization features;
• Over 100 customizable templates;
• Integrations with popular marketing and CRM tools.

Ideal users

Unbounce is best suited for small to medium-sized businesses, marketing agencies, and freelancers who want to create and optimize high-converting landing pages without extensive coding knowledge.

Read this article on how to use Unbounce!

#6. Kissmetrics

Kissmetrics is an advanced analytics platform that provides businesses with actionable insights into their users’ behavior across multiple channels. The tool enables marketers to understand the customer journey, identify trends, and measure the impact of their marketing efforts.

USPs:

• In-depth user behavior analysis across multiple channels;
• Cohort analysis and funnel tracking capabilities;
• Real-time data and customizable reports;
• Integrations with popular marketing and CRM tools.

Ideal users

Kissmetrics is ideal for businesses of all sizes that want to gain a deeper understanding of their users’ behavior and measure the effectiveness of their marketing efforts.

Read this guide on how to use Kissmetrics!

#7. Mixpanel

Mixpanel is an analytics platform that focuses on tracking user engagement and behavior within web and mobile applications. The tool enables businesses to measure and analyze key performance indicators (KPIs), monitor trends, and optimize user experiences.

USPs:

• Event-based tracking and analysis;
• Real-time data and reporting;
• Advanced segmentation and funnel analysis capabilities;
• Integrations with popular marketing and development tools.

Ideal users

Mixpanel is best suited for businesses of all sizes that want to analyze and optimize user engagement within their web and mobile applications.

Learn about how to use Mixpanel!

#8. ClickTale

ClickTale is a user experience analytics platform that provides businesses with visual insights into user behavior on their website. The tool offers features such as heatmaps, session recordings, and form analytics to help businesses identify areas for improvement and optimize user experiences.

USPs:

• Comprehensive visualization tools (heatmaps, session recordings, form analytics);
• In-depth user behavior analysis;
• Integration with popular analytics and testing tools;
• Enterprise-level security and privacy features.

Ideal users

ClickTale is suitable for medium to large-sized businesses and enterprises looking for a robust user experience analytics solution to optimize their website’s performance and user experience.

Read this guide on how to use ClickTale!

#9. Mouseflow

Mouseflow is a user behavior analytics tool that offers heatmaps, session recordings, and form analytics to help businesses understand how users interact with their website. The platform enables businesses to identify usability issues and optimize their website’s overall user experience.

USPs:

• Multiple visualization tools (heatmaps, session recordings, form analytics);
• Easy installation and setup;
• Affordable pricing for small businesses and scaling options for larger organizations;
• Integrations with popular analytics and marketing tools.

Ideal users

Mouseflow is best suited for small to medium-sized businesses looking for an affordable and user-friendly solution to gain visual insights into user behavior and improve their website’s user experience.

Read this guide on how to use Mouseflow!

#10. Lucky Orange

Lucky Orange is a comprehensive website analytics and user behavior tracking tool that offers a wide range of features such as heatmaps, session recordings, conversion funnels, and form analytics. The platform helps businesses identify usability issues, improve user experience, and ultimately increase conversion rates.

Features:

• Real-time website analytics;
• Heatmaps and session recordings;
• Conversion funnel tracking;
• Form analytics and live chat support.

USPs:

• Easy-to-use interface and quick setup;
• Comprehensive feature set at an affordable price;
• Integration with popular website platforms and marketing tools.

Ideal users

Lucky Orange is suitable for small to medium-sized businesses and e-commerce websites looking to enhance their website’s user experience and increase conversion rates.

Read this article on how to use Lucky Orange!

#11. Convert

Convert is an A/B testing and personalization tool designed to help businesses optimize their website’s performance and increase conversions. The platform offers advanced testing capabilities, segmentation, and targeting features to deliver a personalized user experience.

Features:

• A/B testing, multivariate testing, and split URL testing;
• Advanced segmentation and targeting;
• Personalization and dynamic content;
• Integrations with popular analytics and marketing tools.

USPs:

• Easy-to-use platform with a visual editor;
• Advanced testing capabilities and personalization features;
• GDPR and privacy-compliant by design;
• Excellent customer support and resources.

Ideal users

Convert is best suited for businesses of all sizes, from small startups to enterprises, looking for an advanced testing and personalization tool to optimize their website’s performance and increase conversions.

Read this article on how to use Convert!

#12. Monetate

Monetate is an AI-driven personalization and optimization platform designed to help businesses deliver tailored experiences to their website visitors. The platform uses machine learning algorithms to analyze user behavior and automatically deliver personalized content based on visitor preferences.

Features:

• AI-driven personalization;
• A/B testing, multivariate testing, and split URL testing;
• Real-time segmentation and targeting;
• Integration with popular analytics and marketing tools.

USPs:

• AI-powered personalization for improved user experience;
• Comprehensive testing capabilities;
• Scalable platform suitable for businesses of all sizes;
• Dedicated customer support and resources.

Ideal users

Monetate is ideal for medium to large-sized businesses and enterprises looking for an AI-driven personalization platform to improve their website’s performance and user experience.

Learn how to use Monetate through this article!

#13. AB Tasty

AB Tasty is a feature-rich conversion optimization platform that offers A/B testing, multivariate testing, personalization, and customer engagement tools. The platform aims to help businesses improve their website’s user experience, increase engagement, and ultimately boost conversion rates.

Features:

• A/B testing, multivariate testing, and split URL testing;
• Personalization and dynamic content;
• Customer engagement tools (pop-ups, banners, surveys);
• Integrations with popular analytics and marketing tools.

USPs:

• User-friendly interface and visual editor;
• Comprehensive feature set for website optimization;
• Excellent customer support and resources;
• Flexible pricing plans for businesses of all sizes.

Ideal users

AB Tasty is suitable for small to large-sized businesses and marketing agencies looking for a comprehensive conversion optimization platform to improve their website’s performance and user experience.

Read this guide to know all about AB Tasty!

#14. Zoho PageSense

Zoho PageSense is a conversion rate optimization tool that offers A/B testing, heatmap analysis, and personalization features. The platform integrates seamlessly with other Zoho products and popular marketing tools, making it a versatile solution for businesses looking to optimize their website’s performance.

Features:

• A/B testing, multivariate testing, and split URL testing;
• Heatmaps and session recordings;
• Personalization and dynamic content;
• Integrations with Zoho products and popular marketing tools.

USPs:

• Seamless integration with the Zoho ecosystem;
• Easy-to-use interface and visual editor;
• Comprehensive feature set for website optimization;
• Affordable pricing and flexible plans.

Ideal users

Zoho PageSense is ideal for small to medium-sized businesses, especially those already using the Zoho ecosystem, looking for a user-friendly conversion optimization tool to improve their website’s performance and user experience.

Read this guide on how to use Zoho PageSense!

#15. Heap

Heap is an advanced analytics platform that automatically captures all user interactions on your website, allowing businesses to analyze user behavior and optimize their website’s performance. With its extensive data capabilities, Heap enables businesses to uncover valuable insights and make data-driven decisions.

Features:

• Automatic event tracking and data capture;
• Custom event definition and segmentation;
• Conversion funnel analysis and cohort analysis;
• Integrations with popular marketing tools and platforms.

USPs:

• Comprehensive data capture and analytics capabilities;
• Easy-to-use platform with a powerful query builder;
• Scalable solution suitable for businesses of all sizes;
• Dedicated customer support and resources.

Ideal users

Heap is best suited for businesses of all sizes, from startups to enterprises, looking for an advanced analytics platform to gain valuable insights into user behavior and optimize their website’s performance.

Read this guide on how to use Heap

#16. OptinMonster

OptinMonster is a powerful lead generation and conversion optimization tool designed to help businesses grow their email list, increase sales, and improve overall website performance. The platform offers a range of features, including customizable opt-in forms, exit-intent technology, and advanced targeting capabilities.

Features:

• Customizable opt-in forms and templates;
• Exit-intent technology to capture abandoning visitors;
• Advanced targeting and personalization features;
• Integrations with popular email marketing services and CRMs.

USPs:

• User-friendly interface and drag-and-drop builder;
• Advanced targeting capabilities for improved conversion rates;
• Excellent customer support and resources;
• Flexible pricing plans for businesses of all sizes.

Ideal users

OptinMonster is suitable for businesses of all sizes looking to grow their email list, increase sales, and improve their website’s overall performance through advanced lead generation and targeting features.

Read the guide to learn about OptionMonster!

#17. Instapage

Instapage is a powerful landing page builder and conversion optimization platform designed to help businesses create high-converting landing pages with ease. The platform offers a range of features, including a user-friendly drag-and-drop editor, advanced targeting capabilities, and A/B testing tools.

Features:

• Drag-and-drop landing page builder;
• Customizable templates and design elements;
• A/B testing and conversion analytics;
• Integrations with popular marketing tools and platforms.

USPs:

• User-friendly interface and powerful editor;
• Advanced targeting and personalization capabilities;
• Excellent customer support and resources;
• Scalable platform suitable for businesses of all sizes.

Ideal users

Instapage is best suited for businesses of all sizes looking to create high-converting landing pages and optimize their marketing campaigns for better performance.

Read this guide on how to use Instapage!

#18. Omniconvert

Omniconvert is a comprehensive conversion optimization platform that combines A/B testing, personalization, and customer engagement tools. The platform helps businesses understand their audience, optimize their website’s user experience, and ultimately increase conversion rates.

Features:

• A/B testing, multivariate testing, and split URL testing;
• Personalization and dynamic content;
• Customer engagement tools (surveys, overlays, pop-ups);
• Integrations with popular analytics and marketing tools.

USPs:

• User-friendly platform with a visual editor;
• Comprehensive feature set for website optimization;
• Excellent customer support and resources;
• Flexible pricing plans for businesses of all sizes.

Ideal users

Omniconvert is suitable for small to medium-sized businesses and marketing agencies looking for a comprehensive conversion optimization platform to improve their website’s performance and user experience.

Read this guide on how to use Omniconvert!

#19. UserTesting

UserTesting is a user research platform that enables businesses to gain valuable insights into their website’s usability and user experience. The platform allows businesses to gather feedback from real users through video recordings, surveys, and interviews, helping them identify usability issues and make data-driven decisions.

Features:

• Video recordings of real users interacting with your website;
• Customizable user surveys and interviews;
• Advanced targeting and segmentation capabilities;
• Integrations with popular analytics and marketing tools.

USPs:

• Access to a large pool of real users for authentic feedback;
• User-friendly platform for managing user tests and analyzing results;
• Advanced targeting and segmentation for relevant user feedback;
• Dedicated customer support and resources.

Ideal users

UserTesting is best suited for businesses of all sizes looking to gain valuable insights into their website’s usability and user experience, helping them identify areas for improvement and make data-driven decisions.

Read this guide on how to use UserTesting!

#20. UsabilityHub

UsabilityHub offers a variety of tests to gather insights on user behavior, making it an essential tool for improving website usability and user experience.

Features:

• Multiple test types, including preference tests, first-click tests, and five-second tests;
• Customizable tests to suit your specific needs;
• Integration with popular design and prototyping tools;
• In-depth reporting and data visualization.

USPs:

• Wide range of test types for comprehensive user behavior insights;
• Easy integration with existing design workflows;
• Detailed analytics and reporting to help drive decision-making.

Ideal users

UsabilityHub is perfect for businesses of all sizes looking to gain actionable insights into user behavior and preferences, helping them optimize their website’s usability and user experience.

Read this guide to know all about UsabilityHub!

#21. Decibel

Decibel provides heatmaps, session replays, and user behavior tracking to help businesses analyze their website’s performance and identify areas for improvement.

Features:

• Heatmaps for visualizing user interactions and engagement;
• Session replays for reviewing individual user experiences;
• User behavior tracking to identify trends and patterns;
• Integration with popular analytics and marketing tools.

USPs:

• Advanced visualization tools for in-depth user behavior analysis;
• Seamless integration with existing marketing and analytics platforms;
• Customizable reporting to suit your specific needs.

Ideal users

Decibel is ideal for businesses of all sizes seeking to analyze and optimize their website’s user experience and overall performance through comprehensive digital experience analytics.

Read this guide on how to use Decibel!

#22. Conductrics

Conductrics offers a suite of optimization tools that help businesses make data-driven decisions, including A/B testing, multivariate testing, and personalization.

Features:

• A/B and multivariate testing to compare variations and optimize website performance;
• Personalization tools to deliver targeted experiences to users;
• Advanced targeting and segmentation capabilities;
• Integration with popular analytics and marketing platforms.

USPs:

• Comprehensive suite of optimization tools for data-driven decision-making;
• Advanced targeting and segmentation for personalized user experiences;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Conductrics is best suited for businesses of all sizes looking to optimize their website’s performance through a combination of A/B testing, multivariate testing, and personalization.

Read this article to know all you need to know about Conductrics!

#23. SiteSpect

SiteSpect is a website optimization platform that offers businesses powerful tools to improve their website’s performance and user experience, including A/B testing, multivariate testing, and personalization.

Features:

• A/B and multivariate testing for optimizing website elements and layouts;
• Personalization tools to create targeted experiences for users;
• Advanced analytics and reporting capabilities;
• Integration with popular marketing and analytics tools.

USPs:

• Comprehensive optimization tools for improving website performance;
• In-depth analytics and reporting to inform decision-making;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

SiteSpect is ideal for businesses of all sizes looking to improve their website’s performance and user experience through a combination of A/B testing, multivariate testing, and personalization.

Read this guide on how to use SiteSpect!

#24. Qubit

Qubit is a personalization platform that leverages machine learning to deliver targeted experiences to users, helping businesses boost conversions and improve user satisfaction.

Features:

• Machine learning-driven personalization for highly targeted experiences;
• Real-time data and insights to inform decision-making;
• Integration with popular marketing and analytics tools;
• Customizable reporting and analytics to suit your needs.

USPs:

• Advanced machine learning capabilities for personalized user experiences;
• Real-time data and insights for informed decision-making;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

Qubit is best suited for businesses of all sizes looking to leverage machine learning for creating personalized experiences that improve user satisfaction and drive conversions.

Learn all you need to know about Qubit!

#25. Qualaroo

Qualaroo helps businesses gather valuable insights from their users through targeted surveys and Net Promoter Score (NPS) assessments, driving informed decision-making and website optimization.

Features:

• Targeted surveys for collecting user feedback on specific aspects of your website;
• NPS assessments to measure customer satisfaction and loyalty;
• Advanced targeting and segmentation capabilities;
• Integration with popular analytics and marketing platforms.

USPs:

• Easy-to-use survey tools for collecting actionable user feedback;
• NPS assessments to track customer satisfaction and loyalty;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Qualaroo is perfect for businesses of all sizes looking to collect actionable user feedback to inform decision-making and improve their website’s performance and user experience.

Read this guide on how to use Qualaroo!

#26. Pendo

Pendo is a product experience platform that helps businesses track user behavior, deliver in-app messaging, and create personalized experiences to improve user engagement and satisfaction.

Features:

• User behavior tracking for understanding how users interact with your product;
• In-app messaging to communicate with users and guide them through your product;
• Personalization tools to create tailored experiences for users;
• Integration with popular analytics and marketing platforms.

USPs:

• Comprehensive product experience tools for driving user engagement and satisfaction;
• In-app messaging for improved communication and guidance;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Pendo is best suited for businesses of all sizes seeking to improve user engagement and satisfaction with their product through user behavior tracking, in-app messaging, and personalized experiences.

Read this guide to know how to use Pendo!

#27. SurveyMonkey

SurveyMonkey is a popular online survey tool that helps businesses collect valuable user feedback and insights, empowering them to make data-driven decisions and optimize their website’s performance.

Features:

• Easy-to-use survey builder with a variety of question types;
• Advanced targeting and segmentation capabilities;
• Customizable reporting and data visualization tools;
• Integration with popular analytics and marketing platforms.

USPs:

• Intuitive survey builder for collecting user feedback with ease;
• Advanced targeting and segmentation for tailored survey experiences;
• Seamless integration with existing marketing and analytics tools.

Ideal users

SurveyMonkey is perfect for businesses of all sizes looking to collect valuable user feedback and insights, helping them make data-driven decisions and improve their website’s performance.

Read this guide to know how to use SurveyMonkey!

#28. UserZoom

UserZoom is a user experience testing and research platform that offers a variety of testing methods to help businesses gain insights into user behavior and optimize their website’s performance.

Features:

• Multiple testing methods, including usability testing, surveys, and card sorting
• Customizable tests to suit your specific needs
• Advanced targeting and segmentation capabilities
• Integration with popular design and prototyping tools

USPs:

• Wide range of testing methods for comprehensive user experience research
• Easy integration with existing design workflows
• Detailed analytics and reporting to help drive decision-making

Ideal users

UserZoom is ideal for businesses of all sizes looking to gain actionable insights into user behavior and preferences, helping them optimize their website’s usability and user experience.

Learn how to use UserZoom from this article!

#29. Freshmarketer

Freshmarketer is a CRO tool that offers A/B testing, heatmaps, and funnel analysis to help businesses optimize their website’s performance and user experience.

Features:

• A/B testing for comparing and optimizing website variations;
• Heatmaps for visualizing user engagement and interaction;
• Funnel analysis for identifying areas of improvement in user journeys;
• Integration with popular analytics and marketing tools.

USPs:

• Comprehensive CRO tools for data-driven decision-making and optimization;
• Advanced visualization tools for in-depth user behavior analysis;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

Freshmarketer is perfect for businesses of all sizes looking to optimize their website’s performance and user experience through a combination of A/B testing, heatmaps, and funnel analysis.

Read this article to understand how to use Freshmarketer.

#30. Optimize

Optimize is a free A/B testing and personalization tool from Google that helps businesses improve their website’s performance and user experience.

Features:

• A/B testing for comparing and optimizing website variations;
• Personalization tools for creating tailored experiences for users;
• Integration with Google Analytics for data-driven decision-making;
• Easy-to-use interface and setup.

USPs:

• Free A/B testing and personalization tools for businesses of all sizes;
• Seamless integration with Google Analytics for informed decision-making;
• User-friendly interface and setup process.

Ideal users

Optimize is best suited for businesses of all sizes looking for a free and easy-to-use A/B testing and personalization tool to improve their website’s performance and user experience.

#31. FigPii

FigPii is a CRO tool that offers heatmaps, session replays, and A/B testing to help businesses understand user behavior and optimize their website’s performance.

Features:

• Heatmaps for visualizing user engagement and interaction;
• Session replays for reviewing individual user experiences;
• A/B testing for comparing and optimizing website variations;
• Integration with popular analytics and marketing tools.

USPs:

• Comprehensive CRO tools for data-driven decision-making and optimization;
• Advanced visualization tools for in-depth user behavior analysis;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

FigPii is ideal for businesses of all sizes looking to optimize their website’s performance and user experience through a combination of heatmaps, session replays, and A/B testing.

Read this guide to know all about FigPii!

#32. SplitMetrics

SplitMetrics is a mobile app A/B testing platform that helps businesses optimize their app store pages and ads, improving visibility and driving more downloads.

Features:

• A/B testing for app store pages and ads;
• Advanced targeting and segmentation capabilities;
• Detailed analytics and reporting;
• Integration with popular app analytics and marketing tools.

USPs:

• Specialized A/B testing platform for mobile apps;
• Advanced targeting and segmentation for tailored testing experiences;
• Seamless integration with existing app analytics and marketing tools.

Ideal users

SplitMetrics is perfect for businesses with mobile apps looking to optimize their app store pages and ads, increasing visibility and driving more downloads.

Read this article to understand how to use SplitMetrics!

#33. Lander

Lander is a landing page builder that offers various templates and A/B testing capabilities, helping businesses create high-converting landing pages with ease.

Features:

• Drag-and-drop landing page builder with a variety of templates;
• A/B testing for comparing and optimizing landing page variations;
• Integration with popular analytics and marketing tools;
• Customizable reporting and data visualization tools.

USPs:

• Easy-to-use landing page builder with a wide range of templates;
• A/B testing capabilities for data-driven optimization;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

Lander is ideal for businesses of all sizes looking to create high-converting landing pages with ease, leveraging A/B testing for data-driven optimization and improved performance.

Read this article on how to use Lander!

#34. Proof

Proof is a social proof notification tool that displays recent customer activity on your website, helping to boost trust and conversions.

Features:

• Customizable social proof notifications;
• Real-time data on customer activity;
• Integration with popular marketing and analytics tools;
• Easy-to-use setup and customization.

USPs:

• Real-time social proof notifications to build trust and credibility;
• Customizable notifications to match your website’s branding;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

Proof is perfect for businesses of all sizes looking to increase trust and conversions by showcasing real-time customer activity on their website.

#35. Sumo

Sumo offers a suite of tools designed to help businesses grow their website traffic and conversions, including pop-ups, email opt-in forms, and more.

Features:

• Customizable pop-ups for lead generation and promotions;
• Email opt-in forms to grow your email list;
• Social sharing buttons to encourage content sharing;
• Integration with popular email marketing and analytics tools.

USPs:

• Comprehensive suite of growth tools to drive website traffic and conversions;
• Customizable tools to match your website’s branding;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

Sumo is ideal for businesses of all sizes looking to increase website traffic and conversions through a combination of pop-ups, email opt-in forms, and social sharing tools.

Read this guide to understand how to use Sumo!

#36. Convertize

Convertize is a CRO tool that offers A/B testing, nudge marketing, and personalization features to help businesses optimize their website’s performance and user experience.

Features:

• A/B testing for comparing and optimizing website variations;
• Nudge marketing techniques to encourage user actions;
• Personalization tools for creating tailored experiences for users;
• Integration with popular analytics and marketing tools.

USPs:

• Comprehensive CRO tools for data-driven decision-making and optimization;
• Nudge marketing techniques for influencing user behavior;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

Convertize is perfect for businesses of all sizes looking to optimize their website’s performance and user experience through a combination of A/B testing, nudge marketing, and personalization.

Read this guide to know how to use Convertize!

#37. Landingi

Landingi is a landing page builder that offers A/B testing, a drag-and-drop editor, and a variety of templates to help businesses create high-converting landing pages with ease.

Features:

• Drag-and-drop landing page builder with a wide range of templates;
• A/B testing for comparing and optimizing landing page variations;
• Integration with popular analytics and marketing tools;
• Customizable reporting and data visualization tools.

USPs:

• Easy-to-use landing page builder with a variety of templates;
• A/B testing capabilities for data-driven optimization;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

Landingi is ideal for businesses of all sizes looking to create high-converting landing pages with ease, leveraging A/B testing for data-driven optimization and improved performance.

Read this guide on how to use Landingi!

#38. BounceX (now Wunderkind)

BounceX, now known as Wunderkind, is a behavioral marketing platform that offers personalization, triggered messaging, and more to help businesses drive conversions and improve user experience.

Features:

• Personalization tools for creating tailored experiences for users;
• Triggered messaging based on user behavior;
• Advanced targeting and segmentation capabilities;
• Integration with popular analytics and marketing tools.

USPs:

• Comprehensive behavioral marketing tools for driving conversions;
• Advanced targeting and segmentation for personalized user experiences;
• Seamless integration with existing marketing and analytics platforms.

Ideal users

BounceX (Wunderkind) is perfect for businesses of all sizes looking to improve their website’s performance and user experience through a combination of personalization, triggered messaging, and advanced targeting.

#39. Gleam

Gleam is a growth marketing platform that offers a suite of tools for running contests, capturing email leads, and increasing social media engagement, helping businesses to grow their audience and drive conversions.

Features:

• Contest creation and management tools;
• Email lead capture functionality;
• Social media engagement tools;
• Integration with popular marketing and analytics platforms.

USPs:

• Comprehensive growth marketing tools for contests, lead capture, lead nurturing and social engagement;
• Easy-to-use platform for creating and managing campaigns;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Gleam is ideal for businesses of all sizes looking to grow their audience and drive conversions through engaging contests, effective email lead capture, and increased social media engagement.

Read this guide on how to use Gleam!

#40. Picreel

Picreel is an exit intent pop-up tool that helps businesses capture leads and boost conversions by presenting targeted offers to website visitors as they are about to leave.

Features:

• Exit intent pop-up technology;
• Customizable pop-up designs and triggers;
• Advanced targeting and segmentation capabilities;
• Integration with popular marketing and analytics platforms.

USPs:

• Effective exit intent technology for capturing leads and boosting conversions;
• Customizable pop-up designs and triggers for tailored visitor experiences;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Picreel is perfect for businesses of all sizes looking to improve their conversion rates and capture leads by leveraging exit intent technology.

Learn how to use Picreel from this guide!

#41. GetSiteControl

GetSiteControl is a suite of engagement tools that includes pop-ups, surveys, and live chat widgets, helping businesses effectively engage with their audience and drive conversions.

Features:

• Pop-up creation and management tools;
• Customizable surveys for collecting user feedback;
• Live chat widgets for real-time customer support;
• Integration with popular marketing and analytics platforms.

USPs:

• Comprehensive engagement tools for improved audience interaction;
• Easy-to-use platform for creating and managing engagement campaigns;
• Seamless integration with existing marketing and analytics tools.

Ideal users

GetSiteControl is ideal for businesses of all sizes looking to engage with their audience more effectively through pop-ups, surveys, and live chat widgets.

Read this guide to know how to use GetSiteControl!

#42. Hello Bar

Hello Bar is a tool that adds customizable notification bars to your website for email capture, announcements, or promotions, helping businesses increase engagement and drive conversions.

Features:

• Customizable notification bars for various purposes;
• Advanced targeting and segmentation capabilities;
• Easy-to-use interface and setup;
• Integration with popular marketing and analytics platforms.

USPs:

• Versatile notification bars for capturing leads, announcing promotions, or sharing important information;
• Advanced targeting and segmentation for tailored visitor experiences;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Hello Bar is perfect for businesses of all sizes looking to enhance their website with customizable notification bars for increased engagement and conversions.

Read this article on how to use Hello Bar!

#43. PushCrew (now VWO Engage)

PushCrew, now known as VWO Engage, is a web push notification platform that helps businesses re-engage website visitors and boost conversions through timely and relevant notifications.

Features:

• Web push notification creation and management;
• Advanced targeting and segmentation capabilities;
• Customizable notification designs and triggers;
• Integration with popular marketing and analytics platforms.

USPs:

• Effective re-engagement tool for website visitors through web push notifications;
• Advanced targeting and segmentation for tailored notifications;
• Seamless integration with existing marketing and analytics tools.

Ideal users

PushCrew (VWO Engage) is best suited for businesses of all sizes looking to re-engage website visitors and drive conversions through web push notifications.

#44. Privy

Privy is a suite of conversion tools that include pop-ups, banners, and email capture forms, helping businesses improve engagement and drive conversions.

Features:

• Pop-up and banner creation and management tools;
• Email capture form functionality;
• Advanced targeting and segmentation capabilities;
• Integration with popular marketing and analytics platforms.

USPs:

• Comprehensive conversion tools for improved audience engagement;
• Easy-to-use platform for creating and managing campaigns;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Privy is ideal for businesses of all sizes looking to boost conversions through engaging pop-ups, banners, and email capture forms.

Read this article on how to use Privy!

#45. Sleeknote

Sleeknote helps businesses increase email signups and conversions by creating targeted and engaging pop-ups.

Features:

• Customizable pop-up builder with various templates;
• Advanced targeting and segmentation capabilities;
• Mobile-responsive pop-up designs;
• Integration with popular marketing and analytics platforms.

USPs:

• Easy-to-use pop-up builder with a wide range of templates;
• Advanced targeting and segmentation for tailored visitor experiences;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Sleeknote is perfect for businesses of all sizes looking to increase email signups and conversions through targeted and engaging pop-ups.

Read this guide on how to use Sleeknote!

#46. OptiMonk

OptiMonk is an exit intent pop-up tool that helps businesses capture leads and increase conversions by presenting targeted offers to website visitors as they are about to leave.

Features:

• Exit intent pop-up technology;
• Customizable pop-up designs and triggers;
• Advanced targeting and segmentation capabilities;
• Integration with popular marketing and analytics platforms.

USPs:

• Effective exit intent technology for capturing leads and boosting conversions;
• Customizable pop-up designs and triggers for tailored visitor experiences;
• Seamless integration with existing marketing and analytics tools.

Ideal users

OptiMonk is ideal for businesses of all sizes looking to improve their conversion rates and capture leads by leveraging exit intent technology.

Read this guide to know more about OptiMonk!

#47. VYPER

VYPER is a viral marketing platform that includes referral programs, contests, and rewards to boost conversions and drive growth.

Features:

• Referral program creation and management tools;
• Contest and reward system functionality;
• Advanced targeting and segmentation capabilities;
• Integration with popular marketing and analytics platforms.

USPs:

• Comprehensive viral marketing tools for increased conversions and growth;
• Easy-to-use platform for creating and managing referral programs, contests, and rewards;
• Seamless integration with existing marketing and analytics tools.

Ideal users

VYPER is perfect for businesses of all sizes looking to drive conversions and growth through viral marketing, referral programs, and rewards.

#48. Popup Maker

Popup Maker is a WordPress plugin that helps businesses create customizable pop-ups for lead generation and conversions, enhancing their website’s performance and user experience.

Features:

• Customizable pop-up builder with various templates;
• Advanced targeting and segmentation capabilities;
• Easy-to-use interface and setup for WordPress users;
• Integration with popular marketing and analytics platforms.

USPs:

• Easy-to-use pop-up builder specifically designed for WordPress websites;
• Advanced targeting and segmentation for tailored visitor experiences;
• Seamless integration with existing marketing and analytics tools.

Read this guide to know more about this tool!

#49. Beeketing

Beeketing is a suite of marketing automation tools for e-commerce websites, including upsell, cross-sell, and email marketing features, helping businesses increase sales and improve customer experiences.

Features:

• Upsell and cross-sell functionality;
• Email marketing tools;
• Advanced targeting and segmentation capabilities;
• Integration with popular e-commerce platforms and analytics tools.

USPs:

• Comprehensive marketing automation tools tailored for e-commerce businesses;
• Easy-to-use platform for creating and managing marketing campaigns;
• Seamless integration with existing e-commerce platforms and analytics tools.

Ideal users

Beeketing is perfect for e-commerce businesses of all sizes looking to boost sales and improve customer experiences through marketing automation.

Read this guide on how to use Beeketing!

#50. Thrive Optimize

Thrive Optimize is a WordPress plugin that enables A/B testing for landing pages built using the Thrive Architect page builder, helping businesses optimize their pages for increased conversions.

Features:

• A/B testing functionality for Thrive Architect-built landing pages;
• Advanced targeting and segmentation capabilities;
• Easy-to-use interface and setup for WordPress users;
• Integration with popular marketing and analytics platforms.

USPs:

• A/B testing specifically designed for Thrive Architect-built landing pages;
• Advanced targeting and segmentation for tailored visitor experiences;
• Seamless integration with existing marketing and analytics tools.

Ideal users

Thrive Optimize is ideal for businesses using WordPress and Thrive Architect looking to optimize their landing pages through A/B testing for increased conversions.

Read this article on how to use Thrive Optimize!

#51. SiteGainer

SiteGainer is a CRO platform that includes A/B testing, heatmaps, and personalization features, helping businesses optimize their website for better performance and increased conversions.

Features:

• A/B testing and multivariate testing tools;
• Heatmap and user behavior tracking functionality;
• Personalization features for tailored visitor experiences;
• Integration with popular marketing and analytics platforms.

USPs:

• Comprehensive CRO tools for website optimization and increased conversions;
• Easy-to-use platform for creating and managing optimization campaigns;
• Seamless integration with existing marketing and analytics tools.

Ideal users

SiteGainer is perfect for businesses of all sizes looking to optimize their website through A/B testing, heatmaps, and personalization for increased conversions and improved user experiences.

Read this guide to know all about SiteGainer!

Wrapping it up

In conclusion, the world of conversion rate optimization is vast, and there are numerous tools available to help businesses improve their website performance, enhance user experiences, and increase conversions. The tools mentioned in this article each offer unique features, USPs, and cater to different types of users.

From Gleam’s growth marketing platform that focuses on running contests and capturing email leads to SiteGainer’s CRO platform that includes A/B testing, heatmaps, and personalization features, businesses have plenty of options to choose from when looking for the best CRO tool to suit their needs.

When selecting a conversion rate optimization tool, it’s crucial to consider factors such as the specific features offered, the ease of use, integration capabilities, pricing, and the ideal user profile to ensure you choose the most suitable tool for your business.

By leveraging these powerful tools, businesses can make data-driven decisions to enhance their website, provide better user experiences, and ultimately drive more conversions and revenue. So, explore the diverse range of CRO tools available in the market and find the perfect fit for your business to boost conversions and enhance your website’s performance.

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