Case Studies

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the vast expanse of the digital universe, spotlight often shines on aesthetic design and groundbreaking content. Yet, lurking beneath the surface is an unsung hero that significantly amplifies a site’s visibility on search engines: Schema Markup. Particularly for educational institutions striving to […]

This Article has been revised, edited and added to, by Poulomi Chakraborty. In today’s rapidly evolving digital age, where almost everything finds its place online, ensuring the sanctity and safety of the information exchanged becomes paramount. Remember the days when classrooms were confined to brick and mortar structures? Those days seem almost archaic now, as

This Article has been revised, edited and added to, by Poulomi Chakraborty. In a landscape burgeoning with digital content, the speed and efficiency of a website can be its defining factor, especially when it comes to educational platforms. Let us delve deep into the fascinating world of Core Web Vitals to unravel why speed has

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the age of digital transformation, the power of search cannot be underestimated. Just as students dive deep into books, researching topics and extracting key information, prospective students and parents alike dive into the depths of search engines like Google to discover educational

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital age, where parents and students alike turn to search engines for educational information, schools can’t afford to overlook the power of Local SEO. Local Search Engine Optimization, or Local SEO, acts as a beacon, guiding the local community straight to

This Article has been revised, edited and added to, by Poulomi Chakraborty. In today’s digital-first landscape, maintaining a robust online presence is non-negotiable, especially for educational institutions striving to capture the attention and trust of prospective students and parents. One powerful tool that stands central in this digital revolution is Google My Business (GMB), a

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the ever-evolving landscape of digital marketing, the educational sector finds itself navigating through unique opportunities and challenges. Central to this journey is the powerful tool of local Search Engine Optimization (SEO), a dynamic strategy that helps educational institutions fortify their online presence

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital age, educational content serves as a linchpin for learners of all ages and professions. From school students seeking help for their next assignment to professionals hunting for resources to upskill, the internet brims with knowledge seekers. Educational institutions and content

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital age, educational websites are more than just an online presence; they are the virtual face of institutions, educators, and courses. Serving as pivotal platforms for communication, learning, and outreach, these sites bridge the gap between educators and learners. But as

This Article has been revised, edited and added to, by Poulomi Chakraborty. As we stand in the digital era, the way we consume information has metamorphosed dramatically, steering away from traditional texts and gravitating towards dynamic and engaging content formats. The richness of video content, brimming with visuals and sounds, offers a multi-sensory experience that