Case Studies

This Article has been revised, edited and added to, by Poulomi Chakraborty. In a dynamic digital landscape where knowledge is a prized possession, online courses have grown to be a central pillar of educational infrastructure. With a burgeoning space that is constantly evolving, the competition escalates, thus underscoring the imperative role of Search Engine Optimization […]

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the rapidly evolving landscape of digital marketing, a term consistently echoes as a fundamental pillar — SEO. And at the heart of SEO lies a component so vital yet often understated, the keyword. It acts as a navigator, guiding the gigantic ship

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital realm, where most initial interactions happen online, the importance of an optimized website for educational institutions cannot be overstated. When prospective students, eager parents, or even potential faculty members venture online to research institutions, how your website ranks on search

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the age of digital transformation, the power of search cannot be underestimated. Just as students dive deep into books, researching topics and extracting key information, prospective students and parents alike dive into the depths of search engines like Google to discover educational

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital age, where parents and students alike turn to search engines for educational information, schools can’t afford to overlook the power of Local SEO. Local Search Engine Optimization, or Local SEO, acts as a beacon, guiding the local community straight to

This Article has been revised, edited and added to, by Poulomi Chakraborty. In today’s digital-first landscape, maintaining a robust online presence is non-negotiable, especially for educational institutions striving to capture the attention and trust of prospective students and parents. One powerful tool that stands central in this digital revolution is Google My Business (GMB), a

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the ever-evolving landscape of digital marketing, the educational sector finds itself navigating through unique opportunities and challenges. Central to this journey is the powerful tool of local Search Engine Optimization (SEO), a dynamic strategy that helps educational institutions fortify their online presence

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital age, educational content serves as a linchpin for learners of all ages and professions. From school students seeking help for their next assignment to professionals hunting for resources to upskill, the internet brims with knowledge seekers. Educational institutions and content

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital age, educational websites are more than just an online presence; they are the virtual face of institutions, educators, and courses. Serving as pivotal platforms for communication, learning, and outreach, these sites bridge the gap between educators and learners. But as

This Article has been revised, edited and added to, by Poulomi Chakraborty. As we stand in the digital era, the way we consume information has metamorphosed dramatically, steering away from traditional texts and gravitating towards dynamic and engaging content formats. The richness of video content, brimming with visuals and sounds, offers a multi-sensory experience that