Case Studies

This Article has been revised, edited and added to, by Poulomi Chakraborty. In today’s rapidly evolving digital age, where almost everything finds its place online, ensuring the sanctity and safety of the information exchanged becomes paramount. Remember the days when classrooms were confined to brick and mortar structures? Those days seem almost archaic now, as […]

This Article has been revised, edited and added to, by Poulomi Chakraborty. In a landscape burgeoning with digital content, the speed and efficiency of a website can be its defining factor, especially when it comes to educational platforms. Let us delve deep into the fascinating world of Core Web Vitals to unravel why speed has

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the sprawling digital landscape of websites and online portals, the role of search engine optimization (SEO) has become paramount. Within this realm, link-building stands tall as one of the most potent strategies to enhance a website’s visibility and ranking. While many sectors

This Article has been revised, edited and added to, by Poulomi Chakraborty. In an age where nearly everything can be accessed with a swipe or a tap, mobile devices are more than just convenient tools; they’ve become indispensable partners in our daily pursuits. Now, imagine a student, in the quiet corner of a library or

This Article has been revised, edited and added to, by Poulomi Chakraborty. In a dynamic digital landscape where knowledge is a prized possession, online courses have grown to be a central pillar of educational infrastructure. With a burgeoning space that is constantly evolving, the competition escalates, thus underscoring the imperative role of Search Engine Optimization

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the rapidly evolving landscape of digital marketing, a term consistently echoes as a fundamental pillar — SEO. And at the heart of SEO lies a component so vital yet often understated, the keyword. It acts as a navigator, guiding the gigantic ship

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital realm, where most initial interactions happen online, the importance of an optimized website for educational institutions cannot be overstated. When prospective students, eager parents, or even potential faculty members venture online to research institutions, how your website ranks on search

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the age of digital transformation, the power of search cannot be underestimated. Just as students dive deep into books, researching topics and extracting key information, prospective students and parents alike dive into the depths of search engines like Google to discover educational

This Article has been revised, edited and added to, by Poulomi Chakraborty. In the digital age, where parents and students alike turn to search engines for educational information, schools can’t afford to overlook the power of Local SEO. Local Search Engine Optimization, or Local SEO, acts as a beacon, guiding the local community straight to

This Article has been revised, edited and added to, by Poulomi Chakraborty. In today’s digital-first landscape, maintaining a robust online presence is non-negotiable, especially for educational institutions striving to capture the attention and trust of prospective students and parents. One powerful tool that stands central in this digital revolution is Google My Business (GMB), a