This is a pro-bono analysis.

In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about educating and propelling startups like yours forward. If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own spotlight too.

In order to reach this goal, a single two pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Castelion

Castelion has blog articles that are very poorly done. As Castelion starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

Here are a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

1. The Evolution of Modern Defense Systems
2. Why Hypersonic Testing is the Future of Defense
3. Importance of High-Cadence Testing in Military Technology
4. Challenges and Opportunities in Defense Mass Production
5. Key Features of Next-Generation Military Systems
6. Innovations in Thermal Protection for Defense Vehicles
7. Best Practices for Rapid Development in Defense Technology
8. The Role of Electronic Systems in Hypersonic Testing
9. Materials Innovation for Military Mass Production
10. Navigating Global Stability Through Advanced Defense Mechanisms
11. Ensuring Compatibility of Strike Systems with Legacy Platforms
12. The Advancement of Ultra High-Performance Avionics
13. Global Dynamics: Ensuring Technical Edge in Defense
14. Importance of Incremental Design Improvements in Defense Tech
15. Affordable Systems Production for the Modern Military
16. The Science Behind Hypersonic Speed and Defense
17. Revolutionizing Defense with High-Cadence Testing
18. Tackling Thermal Challenges in High-Speed Military Vehicles
19. Strategies for Deploying New Military Capabilities Faster
20. Navigating the Complexities of Modern Warfare Technology
21. Bridging the Gap: Old Platforms with New Strike Systems
22. The Promise of Ultra-Fast Defense Systems
23. Understanding the Dynamics of Hypersonic Testing
24. Innovations in Electronic Systems for Defense
25. Securing Nations with Advanced Military Capabilities
26. Challenges in Adapting to Rapid Defense Development Cycles
27. Insights into High-Performance Thermal Protection
28. Optimizing the Production of Advanced Defense Systems
29. Global Implications of Rapid Defense Technology Advancements
30. Key Components of Next-Gen Vehicle Sub-Systems
31. Unlocking the Power of Modern Strike Systems
32. Ensuring Seamless Integration in Defense Tech Deployment
33. Materials that are Revolutionizing Defense Production
34. Balancing Cost and Quality in Defense Mass Production
35. Preparing for the Future: Advancements in Defense R&D
36. The Crucial Role of Testing in Defense Innovation
37. Why Democracies Need a Technical Edge in Defense
38. Charting the Growth of Hypersonic Testing Methods
39. The Transition to Low-Cost, Effective Defense Systems
40. Breakthroughs in Military Avionics Technology
41. Best Materials for Hypersonic Defense Applications
42. How to Ensure Rapid Development in Military Tech
43. Strategies for Affordable and Efficient Defense Production
44. Modern Challenges in Vehicle Sub-System Designs
45. A Deep Dive into Advanced Strike System Compatibility
46. Future-Proofing Defense with Incremental Design Strategies
47. Leveraging Tech for Global Stability and Peace
48. Key Considerations for High-Speed Defense Vehicle Production
49. The Promise and Challenges of Hypersonic Defense Systems
50. Integrating Legacy Defense Platforms with Modern Tech
51. Future Wars Deterrence Through Advanced Defense Systems
52. The Role of Avionics in Modern Defense Solutions
53. Incremental Design: The Future of Defense Production
54. Materials and Techniques for Hypersonic Defense Testing
55. Building Resilient and Effective Defense Systems
56. Innovations that are Transforming Military Avionics
57. Next-Gen Defense: Promises and Challenges Ahead
58. Role of Rapid Development in Ensuring Global Stability
59. Evolution of Strike Systems for Modern Warfare
60. A Guide to Modern Military Systems for Global Stability
61. Pushing the Envelope: Advances in Hypersonic Tech
62. Innovations in Thermal Protection for High-Speed Vehicles
63. Modern Defense Mechanisms for Strong Democracies
64. A Primer on Vehicle Sub-Systems and Their Role in Defense
65. Tailoring Strike Systems for Legacy Defense Platforms
66. The Increasing Importance of Electronic Systems in Defense
67. Best Practices for Optimizing Defense Mass Production
68. Insights into the World of Ultra High-Performance Avionics
69. Exploring the New Frontiers of Defense Tech
70. Key Metrics for Evaluating Defense Production Efficiency
71. Thermal Challenges in Modern Defense Vehicle Production
72. Building Robust Defense Systems for the Future
73. Exploring Materials Innovations for Defense Applications
74. How Rapid Development is Changing the Face of Defense
75. Modern Defense Systems: Ensuring a Global Technical Edge
76. The Growing Role of Electronic Systems in Defense Tech
77. Strategies for Streamlining Defense Production Processes
78. Key Trends in Military Avionics and Sub-Systems
79. High-Cadence Testing: Ensuring Robust Defense Mechanisms
80. A Deep Dive into Modern Thermal Protection Systems
81. The Role of Strike Systems in Modern Warfare
82. Challenges in Merging Modern Defense Tech with Legacy Platforms
83. Exploring the Dynamics of Next-Gen Military Systems
84. Securing a Technical Edge in Defense for Global Stability
85. Understanding the Complexities of Hypersonic Defense Tech
86. Innovations in Defense: From Testing to Deployment
87. Preparing for the Future of Warfare with Advanced Systems
88. Challenges and Solutions in Modern Defense Production
89. Harnessing Technology for a Safe and Secure World
90. Best Practices in Defense Tech for Optimal Results
91. Innovations Driving the Future of Military Avionics
92. Insights into the World of Advanced Strike Systems
93. Keeping Up with Rapid Developments in Defense Tech
94. Materials and Techniques Pushing the Limits of Defense
95. The Role of Electronic Systems in Modern Military Vehicles
96. Preparing for Tomorrow: Advancements in Defense Production
97. A Glimpse into the Future of Modern Military Systems
98. The Power and Potential of Hypersonic Testing
99. Trends and Innovations in Defense Tech for the Next Decade
100. Challenges in Integrating Legacy Platforms with Modern Defense Tech.

#2. Off-page SEO Plan for Castelion

Castelion’s blog has quite low Domain Authority and Domain Rating. It’s Ahrefs’ DR is just 8.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you already have a very high spam score and you don’t want to get backlinks from the wrong websites.

Here’s a list of 25 high quality and relevant blogs in your niche that you should try to guest post at:

1. Defense One – Focused on global defense and security news.
2. The Drive – War Zone – Discusses military tech, strategy, and foreign relations.
3. DefenseTech – Covers the latest advancements in military technology.
4. Military Embedded Systems – Discusses embedded technology for military applications.
5. War on the Rocks – Features commentary on defense and foreign affairs.
6. The National Interest – Defense – Focused on defense and security matters.
7. Breaking Defense – Offers the latest defense news and analyses.
8. Real Clear Defense – Provides a variety of defense-related articles and commentaries.
9. Defense News – Reports on global defense programs, policy, business, and tech.
10. Strategy Bridge – Offers articles on strategy, national security, and military affairs.
11. Modern War Institute at West Point – Publishes articles on war and warfare.
12. Air & Space Magazine – For topics related to aviation and space technology.
13. Jane’s 360 – Offers defense and security insights globally.
14. Defense Update – Highlights innovations in defense technology.
15. Military & Aerospace Electronics – Targets professionals in the military electronics field.
16. C4ISRNET – Discusses matters related to command, control, communications, computers, intelligence, surveillance, and reconnaissance.
17. Shephard Media – Defence – Provides news and analytics on defense topics.
18. Defence Blog – Covers breaking news and analysis on defense technology.
19. Global Defense Corp – Offers news about the global defense industry and technology.
20. The Diplomat – Defense & Security – Focuses on defense and security news from the Asia-Pacific region.
21. Defense Systems – Discusses IT and network-centric warfare.
22. Army Technology – Covers the latest research and developments in military tech.
23. Flight Global – Defence – Offers news about the aviation and aerospace sectors.
24. Military Today – Discusses modern military technology and hardware.
25. Center for a New American Security (CNAS) Blog – Features research and analyses from experts on defense and security.

Would You Like us to help take Castelion’s Traffic to 10k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

1. Reverse HARO and get experts to share their thoughts with us for Castelion’s blog,
2. Run ads and grow your Facebook page and convert them into your Facebook group members.
3. Use Javascript code to massively boost your twitter presence,
4. Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here.

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy