In the digital age, the success of your online business largely depends on how well you understand your audience’s search behavior and the keywords that are bringing them traffic. Keyword research tools are your secret weapon in this endeavor. They help you discover the terms your target audience uses when they search for products, services, or content like yours.

This article will guide you through the 29 best keyword research tools available, analyzing their features, pricing, unique selling points, pros and cons, and ideal user base.

It doesn’t matter your business category or your budget – this comprehensive guide has it all! We will help you choose the right tool for your business needs and your budget size!.

1. Google Keyword Planner

Google Keyword Planner is a free tool offered by Google Ads. It’s primarily designed for advertisers but can be equally useful for SEO purposes. It provides keyword ideas based on your input and shows historical search data and future projections for these keywords.

Features

Google Keyword Planner allows you to find new keyword ideas, see how often keywords are searched, how their search volume changes over time, and understand how keyword performance might change in the future. It also lets you create and share your plan with others.

Pricing

Google Keyword Planner is a free tool. However, to access it, you need to have a Google Ads account.

USP

The unique selling point of Google Keyword Planner is its direct access to Google’s vast database of search information. It provides reliable and accurate data straight from the source of where most searches happen.

Pros and Cons

Pros:

• Free to use
• Directly integrated with Google Ads
• Provides data directly from Google

Cons:

• Requires a Google Ads account
• Lacks some advanced features found in paid tools

Ideal User Base

Google Keyword Planner is ideal for small businesses and startups that are just starting with SEO or PPC and need a free, reliable tool to get keyword data.

2. SEMrush

SEMrush is a comprehensive SEO tool that offers a robust keyword research feature. It provides data on keyword volume, keyword difficulty, related keywords, and more.

Features

SEMrush’s keyword research feature includes keyword analytics, providing data on search volume, keyword difficulty, and competitive density. It also offers phrase match and related keywords, keyword magic tool, and organic traffic insights.

Pricing

SEMrush offers three pricing tiers: Pro ($119.95/month), Guru ($229.95/month), and Business ($449.95/month). They also offer custom solutions for enterprises and agencies.

USP

SEMrush’s unique selling point is its Keyword Magic Tool, which allows you to explore over 20 billion keywords, find long-tail keywords, and create up to 50 target keyword lists.

Pros and Cons

Pros:

• Comprehensive SEO tool
• Provides a wealth of keyword data
• Offers a Keyword Magic Tool

Cons:

• Can be expensive for small businesses
• Has a steep learning curve

Ideal User Base

SEMrush is ideal for businesses of all sizes that need a comprehensive SEO tool and have the budget for it. It’s particularly useful for businesses focusing on content marketing and SEO.

3. Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is a part of the Ahrefs suite of SEO tools. It provides extensive keyword data, including search volume, keyword difficulty, click metrics, and more, across multiple search engines.

Features

Ahrefs Keywords Explorer provides keyword ideas, search volume, keyword difficulty, clicks data, and global volume for your keywords. It also offers a SERP overview and position history, advanced SEO metrics, and supports over 10 search engines, including Google, YouTube, and Amazon.

Pricing

Ahrefs offers four pricing tiers: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month).

USP

Ahrefs Keywords Explorer’s unique selling point is its extensive data across multiple search engines, not just Google. It also provides click metrics, showing how many clicks you can expect from a specific keyword.

Pros and Cons

Pros:

• Extensive keyword data
• Supports multiple search engines
• Provides click metrics

Cons:

• Can be expensive for small businesses
• Doesn’t offer a free version

Ideal User Base

Ahrefs Keywords Explorer is ideal for businesses of all sizes that need extensive keyword data across multiple search engines. It’s particularly useful for businesses with a significant online presence.

4. Moz Keyword Explorer

Moz Keyword Explorer is a part of the Moz Pro suite of SEO tools. It offers keyword research with over 500 million keyword suggestions, SEO metrics, and keyword lists.

Features

Moz Keyword Explorer provides keyword suggestions, SERP analysis, saved lists, and exportable reports. It also offers SEO metrics like keyword difficulty, monthly search volume, and organic CTR.

Pricing

Moz Pro, which includes Keyword Explorer, offers four pricing tiers: Standard ($99/month), Medium ($179/month), Large ($249/month), and Premium ($599/month).

USP

Moz Keyword Explorer’s unique selling point is its Priority Score, which combines all its keyword metrics into one easy-to-understand score, helping you prioritize your keywords.

Pros and Cons

Pros:

• Offers over 500 million keyword suggestions
• Provides a Priority Score for easy keyword prioritization
• Includes SERP analysis

Cons:

• Can be expensive for small businesses
• Doesn’t offer data for multiple search engines

Ideal User Base

Moz Keyword Explorer is ideal for businesses of all sizes that need a comprehensive SEO tool with a focus on keyword research. It’s particularly useful for businesses that want to prioritize their keywords effectively.

5. KWFinder

KWFinder is a dedicated keyword research tool from Mangools. It’s known for its user-friendly interface and for providing long-tail keywords with low SEO difficulty.

Features

KWFinder offers keyword suggestions, search volume data, keyword difficulty score, and SERP overview. It also provides historical search volume trends and allows you to save keyword lists.

Pricing

KWFinder is part of the Mangools suite, which offers three pricing tiers: Basic ($49/month), Premium ($69/month), and Agency ($129/month).

USP

KWFinder’s unique selling point is its focus on finding long-tail keywords with low SEO difficulty, making it easier for businesses to rank for these keywords.

Pros and Cons

Pros:

• User-friendly interface
• Focuses on long-tail keywords with low SEO difficulty
• Provides historical search volume trends

Cons:

• Limited number of keyword suggestions in the lower pricing tier
• Doesn’t offer data for multiple search engines

Ideal User Base

KWFinder is ideal for small to medium-sized businesses that want to find and rank for long-tail keywords with low SEO difficulty. It’s particularly useful for businesses with limited SEO resources.

6. Long Tail Pro

Long Tail Pro is a keyword research tool designed specifically for finding long-tail keywords. It’s known for its ability to generate hundreds of unique keywords in minutes.

Features

Long Tail Pro offers keyword suggestions, search volume data, keyword competitiveness score, and rank value to estimate the monthly value of ranking #1 for a keyword. It also allows you to save keyword lists and offers a SERP analysis.

Pricing

Long Tail Pro offers three pricing tiers: Starter ($37/month), Pro ($67/month), and Agency ($147/month).

USP

Long Tail Pro’s unique selling point is its focus on long-tail keywords and its ability to generate hundreds of unique keywords in minutes.

Pros and Cons

Pros:

• Focuses on long-tail keywords
• Can generate hundreds of keywords quickly
• Offers a rank value to estimate the value of ranking #1

Cons:

• Doesn’t offer data for multiple search engines
• Can be expensive for small businesses

Ideal User Base

Long Tail Pro is ideal for businesses of all sizes that want to find and rank for long-tail keywords quickly. It’s particularly useful for businesses with a content-heavy strategy.

7. SpyFu

SpyFu is a competitive analysis tool that allows you to spy on your competitors’ keywords. It’s known for its in-depth competitor data, which can help you understand your competitors’ SEO and PPC strategies.

Features

SpyFu offers keyword research, competitor keyword spying, SERP checker, and rank tracking. It also provides PPC research, allowing you to see which keywords your competitors are bidding on.

Pricing

SpyFu offers three pricing tiers: Basic ($39/month), Professional ($79/month), and Team ($299/month).

USP

SpyFu’s unique selling point is its focus on competitor data. It allows you to see your competitors’ most profitable keywords and ads for paid and organic search.

Pros and Cons

Pros:

• Provides in-depth competitor data
• Offers both SEO and PPC research
• Allows you to download your competitors’ keywords

Cons:

• Doesn’t offer data for multiple search engines
• Can be expensive for small businesses

Ideal User Base

SpyFu is ideal for businesses of all sizes that want to understand their competitors’ SEO and PPC strategies. It’s particularly useful for businesses in competitive industries.

8. Serpstat

Serpstat is an all-in-one SEO platform that includes keyword research, competitor analysis, PPC analysis, and more. It’s known for its comprehensive SEO data and affordable pricing.

Features

Serpstat offers keyword research, search volume data, keyword difficulty score, and related keywords. It also provides competitor analysis, site audit, backlink analysis, and rank tracking.

Pricing

Serpstat offers four pricing tiers: Lite ($69/month), Standard ($149/month), Advanced ($299/month), and Enterprise ($499/month).

USP

Serpstat’s unique selling point is its comprehensive SEO data at an affordable price. It offers a range of SEO tools in one platform, making it a cost-effective solution for businesses.

Pros and Cons

Pros:

• Offers comprehensive SEO data
• Provides a range of SEO tools in one platform
• Affordable pricing

Cons:

• The interface can be overwhelming for beginners
• Doesn’t offer data for multiple search engines

Ideal User Base

Serpstat is ideal for businesses of all sizes that need a comprehensive, affordable SEO tool. It’s particularly useful for businesses that want to do more than just keyword research.

9. Keyword Tool.io

Keyword Tool.io is a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

Features

Keyword Tool.io provides keyword suggestions from Google Autocomplete, YouTube, Bing, and App Store. It also offers search volume, trend, CPC, and competition data for keywords.

Pricing

Keyword Tool.io offers a free version with limited features. The Pro version comes in three tiers: Pro Basic ($69/month), Pro Plus ($79/month), and Pro Business ($159/month).

USP

Keyword Tool.io’s unique selling point is its use of Google Autocomplete for keyword suggestions, which can help you find long-tail keywords that your audience is actually searching for.

Pros and Cons

Pros:

• Uses Google Autocomplete for keyword suggestions
• Offers data for multiple platforms
• Provides a free version

Cons:

• Search volume, trend, CPC, and competition data are only available in the Pro version
• Doesn’t offer competitor analysis

Ideal User Base

Keyword Tool.io is ideal for small to medium-sized businesses that want to find long-tail keywords from Google Autocomplete. It’s particularly useful for businesses that want to do keyword research for multiple platforms.

10. Ubersuggest

Ubersuggest, developed by Neil Patel, is a free keyword tool that helps you generate keyword ideas for your content marketing strategy and production.

Features

Ubersuggest offers keyword suggestions, search volume data, SEO difficulty, paid difficulty, and cost per click. It also provides content ideas and backlink data.

Pricing

Ubersuggest offers a free version with limited features. The paid version comes in three tiers: Individual ($29/month), Business ($49/month), and Enterprise/Agency ($99/month).

USP

Ubersuggest’s unique selling point is its content ideas feature, which can help you come up with ideas for your content marketing strategy based on your keywords.

Pros and Cons

Pros:

• Offers a free version
• Provides content ideas based on your keywords
• Includes backlink data

Cons:

• Some features are limited in the free version
• Doesn’t offer data for multiple search engines

Ideal User Base

Ubersuggest is ideal for small to medium-sized businesses that want to do keyword research and come up with content ideas at the same time. It’s particularly useful for businesses with a content-heavy strategy.

11. Soovle

Soovle is a customizable search tool that provides keyword ideas from various search engines based on your query. It’s a simple, easy-to-use tool that can help you discover a wide range of keywords.

Features

Soovle provides keyword suggestions from multiple sources, including Google, YouTube, Bing, Yahoo, Amazon, and more. It also allows you to customize your search experience by choosing which sources to display.

Pricing

Soovle is a free tool.

USP

Soovle’s unique selling point is its ability to provide keyword suggestions from multiple sources in one place, giving you a wide range of keyword ideas.

Pros and Cons

Pros:

• Free to use
• Provides keyword suggestions from multiple sources
• Customizable search experience

Cons:

• Doesn’t provide search volume or competition data
• Lacks advanced features found in other tools

Ideal User Base

Soovle is ideal for small businesses or individuals who need a simple, free tool to get a wide range of keyword ideas. It’s particularly useful for those who want to do keyword research across multiple platforms.

12. Jaaxy

Jaaxy is a keyword research tool designed for affiliate marketers. It provides keyword data, including search volume, competition, and estimated traffic, as well as a keyword quality indicator.

Features

Jaaxy offers keyword suggestions, search volume data, keyword competition, estimated traffic, and keyword quality score. It also provides a SERP analysis and allows you to save keyword lists.

Pricing

Jaaxy offers a free version with limited features. The paid version comes in two tiers: Pro ($49/month) and Enterprise ($99/month).

USP

Jaaxy’s unique selling point is its focus on affiliate marketing. It provides a keyword quality indicator to help affiliate marketers choose the best keywords for their campaigns.

Pros and Cons

Pros:

• Designed for affiliate marketers
• Provides a keyword quality indicator
• Offers a free version

Cons:

• Some features are limited in the free version
• Doesn’t offer data for multiple search engines

Ideal User Base

Jaaxy is ideal for affiliate marketers who need a keyword research tool that can help them choose the best keywords for their campaigns. It’s particularly useful for those who want to estimate the quality of their keywords.

13. SECockpit

SECockpit (Search Engine Cockpit) is a comprehensive keyword research tool that provides in-depth information on your keywords. It’s known for its speed and the depth of the data it provides.

Features

SECockpit offers keyword suggestions, search volume data, keyword competition, and keyword effectiveness index. It also provides a SERP analysis and allows you to save keyword lists.

Pricing

SECockpit offers three pricing tiers: Pro ($40/month), Plus ($55/month), and Agency ($120/month).

USP

SECockpit’s unique selling point is its speed and the depth of the data it provides. It can process a large number of keywords and provide detailed data for each keyword.

Pros and Cons

Pros:

• Fast processing of a large number of keywords
• Provides in-depth data for each keyword
• Offers a keyword effectiveness index

Cons:

• Can be expensive for small businesses
• The interface can be overwhelming for beginners

Ideal User Base

SECockpit is ideal for businesses of all sizes that need a comprehensive keyword research tool that can process a large number of keywords quickly. It’s particularly useful for businesses with a large number of keywords to analyze.

14. Keywords Everywhere

Keywords Everywhere is a browser add-on for Chrome and Firefox that shows search volume, CPC, and competition data on multiple websites. It’s a convenient tool for getting keyword data while browsing the web.

Features

Keywords Everywhere provides search volume, CPC, and competition data on multiple websites, including Google, YouTube, Amazon, and more. It also offers related keywords and “people also search for” keywords.

Pricing

Keywords Everywhere uses a credit-based system. You purchase credits (1 credit = 1 keyword) with packages starting from $10 for 100,000 credits.

USP

Keywords Everywhere’s unique selling point is its convenience. It provides keyword data directly in your browser while you’re browsing the web.

Pros and Cons

Pros:

• Convenient to use
• Provides data on multiple websites
• Offers related keywords and “people also search for” keywords

Cons:

• Uses a credit-based system instead of a flat fee
• Doesn’t offer a free version

Ideal User Base

Keywords Everywhere is ideal for individuals and businesses that want to get keyword data conveniently while browsing the web. It’s particularly useful for those who do keyword research on multiple platforms.

15. Google Trends

Google Trends is a free tool by Google that provides data on the popularity of search queries over time. It’s a great tool for identifying trending topics and seasonal trends.

Features

Google Trends offers trending searches, interest over time, interest by region, related topics, and related queries. It also allows you to compare multiple search terms and see their popularity over time.

Pricing

Google Trends is a free tool.

USP

Google Trends’ unique selling point is its ability to show the popularity of search queries over time. It’s a great tool for identifying trending topics and seasonal trends.

Pros and Cons

Pros:

• Free to use
• Shows the popularity of search queries over time
• Allows you to compare multiple search terms

Cons:

• Doesn’t provide search volume or competition data
• Not specifically a keyword research tool

Ideal User Base

Google Trends is ideal for businesses of all sizes that want to identify trending topics and seasonal trends. It’s particularly useful for businesses with a content-heavy strategy.

16. Answer The Public

Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. It’s great for finding long-tail keywords and understanding user intent.

Features

Answer The Public provides questions, prepositions, comparisons, alphabetical, and related searches based on your keyword. It visualizes this data in a search cloud, making it easy to understand.

Pricing

Answer The Public offers a free version with limited features. The Pro version costs $99/month.

USP

Answer The Public’s unique selling point is its visualization of search questions and autocomplete searches. It helps you understand user intent and find long-tail keywords.

Pros and Cons

Pros:

• Visualizes search data
• Helps understand user intent
• Offers a free version

Cons:

• Some features are limited in the free version
• Doesn’t provide search volume or competition data

Ideal User Base

Answer The Public is ideal for businesses of all sizes that want to understand user intent and find long-tail keywords. It’s particularly useful for businesses with a content-heavy strategy.

17. Wordtracker

Wordtracker is a keyword research tool that provides high-performing, long-tail keywords from a database of over 3.5 billion searches. It’s known for its ability to reveal the actual keywords customers use when they search.

Features

Wordtracker offers keyword suggestions, search volume data, competition data, and an opportunity score that combines all these factors. It also provides a SERP analysis and allows you to save keyword lists.

Pricing

Wordtracker offers a 7-day free trial. The paid version comes in three tiers: Bronze ($27/month), Silver ($69/month), and Gold ($99/month).

USP

Wordtracker’s unique selling point is its focus on revealing the actual keywords customers use when they search, helping you optimize your content accordingly.

Pros and Cons

Pros:

• Provides high-performing, long-tail keywords
• Offers an opportunity score that combines various factors
• Provides a SERP analysis

Cons:

• Can be expensive for small businesses
• Doesn’t offer data for multiple search engines

Ideal User Base

Wordtracker is ideal for businesses of all sizes that want to find high-performing, long-tail keywords that customers actually use. It’s particularly useful for businesses with a customer-centric strategy.

18. Keyword Snatcher

Keyword Snatcher is a keyword research tool that finds untapped niches that other webmasters are overlooking. It’s known for its ability to generate a massive list of keywords from multiple search engines.

Features

Keyword Snatcher generates keywords from Google, Yahoo, Bing, YouTube, Amazon, and eBay. It also allows you to export your keyword lists to a CSV file.

Pricing

Keyword Snatcher is available for a one-time fee of $47.

USP

Keyword Snatcher’s unique selling point is its ability to generate a massive list of keywords from multiple search engines, helping you find untapped niches.

Pros and Cons

Pros:

• Generates a massive list of keywords
• Finds keywords from multiple search engines
• Available for a one-time fee

Cons:

• Doesn’t provide search volume or competition data
• Lacks advanced features found in other tools

Ideal User Base

Keyword Snatcher is ideal for businesses of all sizes that want to generate a massive list of keywords and find untapped niches. It’s particularly useful for businesses looking to explore new markets.

19. Keyword In

Keyword In is a simple, free tool that combines your keywords in a way that’s useful for online advertising campaigns. It’s known for its ability to generate a list of keyword combinations.

Features

Keyword In allows you to input your keywords, choose a match type (broad, phrase, or exact), and generate a list of keyword combinations. It’s a simple tool with a straightforward purpose.

Pricing

Keyword In is a free tool.

USP

Keyword In’s unique selling point is its ability to combine your keywords into useful combinations for online advertising campaigns.

Pros and Cons

Pros:

• Free to use
• Generates keyword combinations
• Simple and straightforward

Cons:

• Doesn’t provide search volume or competition data
• Lacks advanced features found in other tools

Ideal User Base

Keyword In is ideal for businesses of all sizes that want to generate keyword combinations for online advertising campaigns. It’s particularly useful for businesses with a strong focus on online advertising.

20. Keyword Surfer

Keyword Surfer is a free Chrome extension that shows estimated global and monthly search volumes for any query typed into Google. It also presents similar keywords and correlation charts right in your browser.

Features

Keyword Surfer provides estimated global and monthly search volumes, similar keywords, and correlation charts. It also shows the number of exact keywords used on top-ranking pages.

Pricing

Keyword Surfer is a free tool.

USP

Keyword Surfer’s unique selling point is its convenience. It provides keyword data directly in your browser while you’re browsing the web.

Pros and Cons

Pros:

• Free to use
• Provides keyword data directly in your browser
• Shows the number of exact keywords used on top-ranking pages

Cons:

• Only available as a Chrome extension
• Doesn’t offer a SERP analysis

Ideal User Base

Keyword Surfer is ideal for individuals and businesses that want to get keyword data conveniently while browsing the web. It’s particularly useful for those who want to understand how top-ranking pages use their keywords.

21. Keyworddit

Keyworddit is a unique keyword research tool that extracts keywords from Reddit. It’s a great tool for understanding the language your audience uses and finding niche keywords.

Features

Keyworddit extracts keywords from specific Reddit threads and provides the monthly search volume for each keyword. It’s a simple tool with a unique approach to keyword research.

Pricing

Keyworddit is a free tool.

USP

Keyworddit’s unique selling point is its ability to extract keywords from Reddit, helping you understand the language your audience uses and find niche keywords.

Pros and Cons

Pros:

• Free to use
• Extracts keywords from Reddit
• Helps understand the language your audience uses

Cons:

• Only extracts keywords from Reddit
• Doesn’t provide competition data

Ideal User Base

Keyworddit is ideal for businesses of all sizes that want to understand the language their audience uses and find niche keywords. It’s particularly useful for businesses that want to engage with the Reddit community.

22. Keyword Sheeter

Keyword Sheeter is a simple, free keyword tool that generates a list of keywords based on your seed keyword. It’s known for its ability to generate a large number of keywords quickly.

Features

Keyword Sheeter generates a list of keywords based on your seed keyword. It also allows you to apply positive and negative filters to your keyword list.

Pricing

Keyword Sheeter is a free tool. However, if you want search volume, CPC, and competition data, you need to purchase credits.

USP

Keyword Sheeter’s unique selling point is its ability to generate a large number of keywords quickly, helping you build a comprehensive keyword list.

Pros and Cons

Pros:

• Free to use
• Generates a large number of keywords quickly
• Allows you to apply positive and negative filters

Cons:

• Doesn’t provide search volume, CPC, or competition data for free
• Lacks advanced features found in other tools

Ideal User Base

Keyword Sheeter is ideal for businesses of all sizes that want to generate a large number of keywords quickly. It’s particularly useful for businesses that want to build a comprehensive keyword list.

23. SEO Book Keyword Tool

SEO Book Keyword Tool is a free keyword research tool that provides search volume data from Wordtracker and links to various keyword resources.

Features

SEO Book Keyword Tool provides daily search volumes from Wordtracker, Google, Bing, and Yahoo. It also provides links to various keyword resources, including Google Trends, Google Keyword Planner, and more.

Pricing

SEO Book Keyword Tool is a free tool.

USP

SEO Book Keyword Tool’s unique selling point is its provision of daily search volumes from multiple sources, giving you a comprehensive view of your keyword’s search volume.

Pros and Cons

Pros:

• Free to use
• Provides daily search volumes from multiple sources
• Links to various keyword resources

Cons:

• Doesn’t provide competition data
• Lacks advanced features found in other tools

Ideal User Base

SEO Book Keyword Tool is ideal for businesses of all sizes that want to get daily search volumes from multiple sources. It’s particularly useful for businesses that want a comprehensive view of their keyword’s search volume.

24. Keyword Eye

Keyword Eye is a visual keyword and competitor research tool. It’s known for its keyword visualization, which makes it easy to understand your keyword data.

Features

Keyword Eye offers keyword suggestions, search volume data, competition data, and question finder. It also provides a SERP analysis and allows you to save keyword lists.

Pricing

Keyword Eye offers a Basic plan for $17/month and a Pro plan for $35/month.

USP

Keyword Eye’s unique selling point is its keyword visualization, which makes it easy to understand your keyword data at a glance.

Pros and Cons

Pros:

• Provides keyword visualization
• Offers a question finder
• Provides a SERP analysis

Cons:

• Can be expensive for small businesses
• Doesn’t offer data for multiple search engines

Ideal User Base

Keyword Eye is ideal for businesses of all sizes that want a visual keyword research tool. It’s particularly useful for businesses that want to understand their keyword data at a glance.

25. Keyword Discovery

Keyword Discovery is a keyword research tool that provides keyword data from over 200 search engines worldwide. It’s known for its comprehensive keyword data and advanced features.

Features

Keyword Discovery offers keyword suggestions, search volume data, keyword competition, and industry keywords. It also provides a keyword density analysis and allows you to save keyword lists.

Pricing

Keyword Discovery offers a free version with limited features. The paid version comes in two tiers: Standard ($49.95/month) and Enterprise ($495/year).

USP

Keyword Discovery’s unique selling point is its comprehensive keyword data from over 200 search engines worldwide, giving you a broad view of your keyword landscape.

Pros and Cons

Pros:

• Provides keyword data from over 200 search engines
• Offers advanced features like keyword density analysis
• Provides a free version

Cons:

• Some features are limited in the free version
• The interface can be overwhelming for beginners

Ideal User Base

Keyword Discovery is ideal for businesses of all sizes that want comprehensive keyword data from multiple search engines. It’s particularly useful for businesses that want a broad view of their keyword landscape.

26. Twinword Ideas

Twinword Ideas is a smart keyword tool that uses AI to filter and categorize keywords. It’s known for its user intent filter, which helps you find keywords based on user intent.

Features

Twinword Ideas offers keyword suggestions, search volume data, keyword competition, and user intent filter. It also provides a keyword score that combines various factors and allows you to save keyword lists.

Pricing

Twinword Ideas offers a free version with limited features. The paid version comes in three tiers: Plus ($18/month), Premium ($36/month), and Business ($90/month).

USP

Twinword Ideas’ unique selling point is its user intent filter, which helps you find keywords based on user intent, such as know, do, buy, and local.

Pros and Cons

Pros:

• Uses AI to filter and categorize keywords
• Offers a user intent filter
• Provides a keyword score

Cons:

• Some features are limited in the free version
• Doesn’t offer data for multiple search engines

Ideal User Base

Twinword Ideas is ideal for businesses of all sizes that want a smart keyword tool that can filter and categorize keywords based on user intent. It’s particularly useful for businesses with a customer-centric strategy.

27. WordStream’s Keyword Tool

WordStream’s Keyword Tool is a free keyword research tool that provides keyword suggestions for both SEO and PPC. It’s known for its ability to provide industry-specific and localized keyword results.

Features

WordStream’s Keyword Tool offers keyword suggestions, Google search volume data, and competition data. It also provides industry-specific and localized keyword results.

Pricing

WordStream’s Keyword Tool is a free tool. However, to access the full list of keyword suggestions, you need to sign up for a free trial of their paid service.

USP

WordStream’s Keyword Tool’s unique selling point is its ability to provide industry-specific and localized keyword results, helping you find the most relevant keywords for your business.

Pros and Cons

Pros:

• Free to use
• Provides industry-specific and localized keyword results
• Offers keyword suggestions for both SEO and PPC

Cons:

• Requires sign up for a free trial to access the full list of keyword suggestions
• Doesn’t offer data for multiple search engines

Ideal User Base

WordStream’s Keyword Tool is ideal for businesses of all sizes that want industry-specific and localized keyword results. It’s particularly useful for local businesses and businesses in specific industries.

28. KeywordsFX

KeywordsFX is a free keyword suggestion tool that generates a list of keywords based on your seed keyword. It’s known for its ability to generate a large number of keyword suggestions quickly.

Features

KeywordsFX offers keyword suggestions based on your seed keyword. It generates a list of keywords in three categories: questions, prepositions, and alphabetical.

Pricing

KeywordsFX is a free tool.

USP

KeywordsFX’s unique selling point is its ability to generate a large number of keyword suggestions quickly, helping you build a comprehensive keyword list.

Pros and Cons

Pros:

• Free to use
• Generates a large number of keyword suggestions quickly
• Categorizes keyword suggestions

Cons:

• Doesn’t provide search volume or competition data
• Lacks advanced features found in other tools

Ideal User Base

KeywordsFX is ideal for businesses of all sizes that want to generate a large number of keyword suggestions quickly. It’s particularly useful for businesses that want to build a comprehensive keyword list.

28. CognitiveSEO

CognitiveSEO is a comprehensive SEO tool that includes a keyword tool and content optimizer. It’s known for its ability to provide in-depth keyword analysis and content optimization suggestions.

Features

CognitiveSEO offers keyword suggestions, search volume data, keyword difficulty, and content optimization suggestions. It also provides a SERP analysis and allows you to save keyword lists.

Pricing

CognitiveSEO offers three pricing tiers: Starter ($129.99/month), Business ($449.99/month), and Elite (custom pricing).

USP

CognitiveSEO’s unique selling point is its content optimization suggestions, which help you optimize your content based on your keywords.

Pros and Cons

Pros:

• Provides in-depth keyword analysis
• Offers content optimization suggestions
• Includes a SERP analysis

Cons:

• Can be expensive for small businesses
• Doesn’t offer data for multiple search engines

Ideal User Base

CognitiveSEO is ideal for businesses of all sizes that want to do keyword research and content optimization in one platform. It’s particularly useful for businesses with a content-heavy strategy.

29. Keyword Revealer

Keyword Revealer is a keyword research tool that provides real-time data on keywords, including difficulty score and search volume. It’s known for its keyword brainstorming feature, which helps you discover untapped keyword ideas.

Features

Keyword Revealer offers keyword suggestions, search volume data, keyword difficulty, and keyword brainstorming. It also provides a SERP analysis and allows you to save keyword lists.

Pricing

Keyword Revealer offers a free version with limited features. The paid version comes in three tiers: Basic ($15.90/month), Pro ($27.90/month), and Elite ($47.90/month).

USP

Keyword Revealer’s unique selling point is its keyword brainstorming feature, which helps you discover untapped keyword ideas based on your seed keyword.

Pros and Cons

Pros:

• Provides real-time keyword data
• Offers a keyword brainstorming feature
• Provides a free version

Cons:

• Some features are limited in the free version
• Doesn’t offer data for multiple search engines

Ideal User Base

Keyword Revealer is ideal for businesses of all sizes that want to discover untapped keyword ideas. It’s particularly useful for businesses looking to explore new keyword opportunities.

Wrapping it up

Choosing the right keyword research tool is crucial for the success of your SEO and content marketing efforts. The right tool can help you discover high-performing keywords, understand your audience’s search intent, analyze your competition, and optimize your content.

In this list, we’ve covered a wide range of keyword research tools, each with its unique features, pricing, pros, and cons. Some tools are comprehensive SEO platforms that offer a wide range of features beyond keyword research, while others are dedicated keyword research tools that focus on providing the best keyword data.

Your choice of a keyword research tool will depend on your specific needs, budget, and the size of your business.

Remember, the best keyword research tool is the one that fits your needs and helps you achieve your SEO and content marketing goals. So take your time, evaluate your options, and choose the tool that’s right for you. Happy keyword researching!

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