In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Aembit

Aembit has blog articles that can be considerably improved upon. As Aembit starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

1. Understanding Workload IAM: The Future of Secure Access
2. How to Manage Access Policies for Distributed Applications
3. The Importance of Contextual Access in Cloud Security
4. Secretless Authentication: What It Is and Why It Matters
5. The Shift from Secret-Based to Policy-Based Access Control
6. Why Identity is Key to a Zero Trust Security Model
7. Automating Workload Access for Improved Operational Efficiency
8. Workload IAM Explained: A Guide for Modern Enterprises
9. How to Implement Workload IAM in Multi-Cloud Environments
10. The Role of Dynamic Credentials in Secure Workload Communication
11. Cutting Down Risk with Policy-Driven Workload Security
12. Strategies for Preventing Unauthorized Workload Access
13. Key Rotation and Workload Security: Best Practices
14. Tackling Common Workload Communication Threats Effectively
15. Reducing Developer Hours with Automated Workload IAM
16. Secrets Management vs. Identity-Based Access: A Comparison
17. Enhancing DevSecOps with Workload IAM Solutions
18. The Blueprint for an Enterprise-Ready Workload IAM Architecture
19. How to Scale Workload Security with IAM Automation
20. Transitioning to Automated Security for Workload Access
21. Cloud IAM Limitations and Workload Identity Solutions
22. The Pitfalls of Using Secrets Managers for Access Control
23. Modernizing Workload Security: Beyond Spreadsheets and Emails
24. Simplifying Compliance with Automated Workload IAM
25. Getting Started with Workload IAM: A Step-by-Step Guide
26. How Workload IAM Facilitates Secure Cloud Migration
27. Leveraging Identity for Workload Access in a Zero Trust Framework
28. Secrets Management: The Hidden Danger in Workload Security
29. Identity as the Cornerstone of Modern Security Architectures
30. Workload IAM for DevOps: Streamlining Security in the Pipeline
31. The Rising Importance of Workload Identities in Enterprise Security
32. Overcoming the Challenges of Manual Secret Management
33. From Secret Sprawl to Secretless: The Evolution of IAM
34. Deploying Workload IAM for Enhanced Security Posture
35. Policy-Based Access Controls: A Must for Modern Workloads
36. How Workload IAM is Reshaping Cloud Security Best Practices
37. Implementing Zero Trust Principles in Workload IAM
38. IAM for Workloads: The Non-Human Identity Challenge
39. The Future of Cloud Security: Dynamic Access Control Mechanisms
40. Workload IAM: Bridging the Gap Between Dev and Security
41. A Closer Look at Secretless Authentication for Workloads
42. Streamlining Access Management for Cloud Workloads
43. Why Workload Identity Management is a Game Changer for Security
44. How to Implement Contextual Access Management for Workloads
45. The Advantages of Policy-Driven Security in the Cloud
46. Achieving Scalable Access Control with Workload IAM
47. Understanding the Workload Identity to Human Identity Ratio
48. Addressing Workload Security Risks with IAM Solutions
49. Credential Exposure: Mitigation Strategies with Workload IAM
50. How to Create Robust Access Policies for Workload Security
51. IAM Automation: The Key to Secure Workload Management
52. Embracing IAM: A Strategic Approach to Workload Security
53. Building a Resilient Workload Access Strategy with IAM
54. Why Workload IAM is Essential for Your Security Ecosystem
55. Identity-Centric Security: Protecting Workloads at Scale
56. Beyond User Access: Securing Workload-to-Workload Interactions
57. How to Get Started with Workload Identity Management
58. The Intersection of IAM and Workload Security: What You Need to Know
59. Workload IAM for the Hybrid Cloud: Security Without Borders
60. The Role of Identity in Cloud-Native Security Architectures
61. Optimizing Workload Security with Identity-Based Access
62. Aligning Workload Access with Business Policy Objectives
63. IAM Policies: The Defense Against Workload Threats
64. How to Secure Workloads Without the Hassle of Managing Secrets
65. Best Practices for Managing Workload Access Credentials
66. Policy Enforcement in Workload IAM: Key Considerations
67. Securing Service-to-Service Communications with IAM
68. Redefining Workload Security with Identity Management
69. Bridging Security Gaps with Automated IAM for Workloads
70. Adopting a Holistic Approach to Workload IAM
71. Ensuring Secure Workload Access in a Decentralized World
72. The Role of IAM in Protecting Cloud Infrastructure
73. Securing Workloads in a Dynamic Access Environment
74. The Evolution of IAM: From Users to Workloads
75. How Workload Identities Enhance Cloud Security Frameworks
76. Navigating the Complexities of Workload IAM Integration
77. Context-Aware Security: The New Paradigm for Workload IAM
78. Policy Management for Workloads: A Primer for Security Leaders
79. From Static to Dynamic: The Shift in Workload Access Control
80. Enabling Secure Workload Communication with IAM Technologies
81. How Identity-Based Access is Revolutionizing Cloud Security
82. Tackling Credential Management Challenges with Workload IAM
83. Zero Trust Security: Extending Principles to Workloads
84. The Strategic Advantage of Policy-Based Workload Security
85. Workload IAM: A Necessity in the Modern Threat Landscape
86. Minimizing the Impact of Security Breaches with Workload IAM
87. Key Considerations for Implementing a Workload IAM Solution
88. Transitioning to a Secretless Security Model for Cloud Workloads
89. Workload IAM for Cloud-Native Applications: A Security Imperative
90. Simplifying the Complexities of Workload Identity Management
91. The Role of Automated IAM in DevSecOps Workflows
92. Crafting a Resilient Access Policy for Cloud Workloads
93. Future-Proofing Workload Security with IAM Automation
94. Establishing a Robust Identity Framework for Cloud Security
95. Navigating the Shift to Identity-Centric Workload Management
96. The Growing Need for Workload IAM in Enterprise Security Strategies
97. Workload IAM: The Key to Secure Cloud Enablement
98. Best Practices for Secure Communication Between Workloads
99. Ensuring Robust Security in Distributed Application Infrastructure
100. The Importance of Lifecycle Management in Workload IAM

#2. Off-page SEO Plan for Aembit

Aembit has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 23.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

1. Cloud Security Alliance Blog
2. The Hacker News
3. CSO Online
4. Dark Reading
5. Infosecurity Magazine
6. Security Boulevard
7. Threatpost
8. SC Magazine
9. Krebs on Security
10. The SSL Store Blog
11. DevOps.com
12. DZone Cloud Zone
13. The New Stack
14. Security Weekly
15. TaoSecurity Blog
16. Schneier on Security
17. Tripwire – The State of Security
18. CIO
19. TechCrunch – Enterprise
20. Network World
21. CloudTech
22. Container Journal
23. GeekFlare
24. Help Net Security
25. Cloud Computing Magazine
26. SANS Internet Storm Center
27. Redmond Magazine
28. CloudTweaks
29. IT Security Guru
30. Naked Security by Sophos
31. Zero Trust Times
32. Gartner Blog Network
33. Forrester Blogs
34. Cyber Defense Magazine
35. Security Intelligence
36. Digital Guardian Blog
37. Cloudscene Blog
38. Data Center Knowledge
39. Virtualization and Cloud Review
40. Cybersecurity Insiders
41. InfoQ
42. TechTarget SearchSecurity
43. CRN Security
44. ITSPmagazine
45. Hashed Out by The SSL Store
46. CISO MAG
47. ReadWrite – IoT
48. Cloud Native Computing Foundation (CNCF) Blog
49. InfoSec Write-ups
50. WeLiveSecurity by ESET

#3. Social Media Marketing Plan for Aembit

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

1. Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
2. Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

1. Reverse HARO and get experts to share their thoughts with us for Aembit’s blog,
2. Run ads and grow your Facebook page and convert them into your Facebook group members,
3. Use Javascript code to massively boost your twitter presence,
4. Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy