In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Actuate

Actuate has blog articles that can be considerably improved upon. As Actuate starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

“Maximizing School Safety with AI-Powered Video Analytics”
“The Future of Construction Site Security: Real-Time AI Monitoring”
“Enhancing Public Space Surveillance with Intelligent AI Detection”
“How AI is Revolutionizing Intruder Detection in Sensitive Areas”
“The Role of AI in Minimizing Security False Positives”
“Improving Hospital Security with Advanced AI Video Analytics”
“Streamlining Central Station Operations with AI Technology”
“Protecting Industrial Facilities with Cutting-Edge AI Surveillance”
“The Impact of Real-Time Gun Detection on Public Safety”
“Transforming Traditional Security Systems with AI Integration”
“Leveraging AI to Combat Loitering Challenges in Urban Areas”
“Building a Smarter Security Network for Safer Schools”
“Advancements in Crowd Detection for Enhanced Event Safety”
“The Power of AI in Upgrading Existing Security Cameras”
“AI in Security: Beyond Bias and Towards Privacy”
“How AI is Shaping the Future of Campus Security”
“Navigating the World of AI Security for Retail Spaces”
“Addressing Privacy in AI Security Systems”
“Optimizing Response Times with AI-Driven Security Alerts”
“The Essentials of Cloud-Based AI Security for Businesses”
“The Advantages of Software-Only AI Security Solutions”
“Deploying AI Security Measures in Hospitals for Patient Safety”
“Tailoring AI Security for Diverse Organizational Needs”
“Understanding the Mechanics of AI-Powered Security Cameras”
“AI-Powered Threat Detection: The New Standard in Security”
“Balancing Cost and Security with Cloud-Based AI Analytics”
“Innovative AI Beta Products for Tomorrow’s Security Needs”
“Keeping Communities Safe with AI-Enhanced Security Measures”
“The Synergy of Human and AI in Modern Security Operations”
“Real-World Applications of AI in Video Security Analytics”
“The Intersection of AI and Ethics in Video Surveillance”
“The Benefits of Low-Cost AI Security for Startups”
“AI Security Case Studies: Lessons from the Field”
“Reducing Operational Overhead with AI Video Analytics”
“AI Security in Action: Protecting Public Transportation”
“Why AI Security Is a Game Changer for Commercial Buildings”
“Leveraging AI for Proactive Intruder Detection Strategies”
“AI Security for Retail: Preventing Loss and Enhancing Safety”
“How AI Analytics Can Aid in Emergency Response Planning”
“Empowering Security Teams with AI-Powered Tools”
“The Role of AI in Comprehensive School Security Programs”
“Boosting Construction Site Safety with AI Surveillance”
“Central Station Monitoring: The AI Revolution”
“Achieving Seamless Security in Hospitals with AI”
“Making Industrial Security Smarter with AI Integration”
“Cutting-Edge AI Security: A New Era of Threat Detection”
“The Evolution of Security Cameras: From CCTV to AI”
“How AI is Transforming the Role of Security Guards”
“The Impact of AI on Security and Privacy in the Workplace”
“Crafting Safer Environments with AI Security Solutions”
“AI-Driven Video Analysis for Robust Perimeter Security”
“Securing Commercial Assets with AI Video Surveillance”
“AI Security Trends to Watch in the Coming Years”
“From Reactive to Proactive: AI’s Role in Security Response”
“The Science Behind AI-Powered Loitering Detection”
“Intelligent Security: The Rise of AI in Threat Identification”
“Next-Gen Crowd Control: How AI Helps Manage Large Groups”
“The Future of AI in National Defense Security Strategies”
“AI Security for Event Venues: Beyond Traditional Measures”
“Leveraging AI for Enhanced Maritime Port Security”
“AI Video Analytics: The Unseen Guardian in Public Spaces”
“The Advantages of Bi-Directional AI in Security Systems”
“Customizing AI Security Solutions for Unique Business Needs”
“The Role of AI in Crafting Secure Smart Cities”
“Automating Security Protocols with AI-Powered Analytics”
“How AI Contributes to Comprehensive Loss Prevention”
“Enhancing Residential Security with AI Video Technology”
“The Importance of Instant Alert Systems in AI Security”
“AI’s Influence on the Development of Smart Security Cameras”
“Overcoming Security Challenges with AI in Hospitality”
“AI Security in Logistics: Protecting the Supply Chain”
“Integrating AI Security into Corporate Risk Management”
“Facilitating Law Enforcement with AI Video Intelligence”
“The Cutting Edge: AI’s Role in Border Security”
“Optimizing Mall Security with AI-Powered Surveillance”
“AI and the Future of Automated Home Security Systems”
“Understanding the AI Technology Behind Gun Detection”
“How AI is Enhancing Security Measures in Banks”
“AI in Security: A Tool for Enhancing Public Trust”
“Preparing for Threats: AI Security in Disaster Management”
“Integrating AI Security into the Modern Security Strategy”
“Navigating the Adoption of AI Security in Sensitive Sectors”
“The Psychology of Security: How AI Helps Predict Threats”
“AI Security Analytics: A New Frontier in Data Protection”
“The Impact of AI Security on Insurance and Liability”
“Adapting AI Security Solutions for the Travel Industry”
“Exploring the Capabilities of AI in Airport Security”
“The Intersection of AI and Physical Security in Data Centers”
“Scaling AI Security Operations for City-Wide Protection”
“Utilizing AI to Enhance the Security of Financial Transactions”
“The Role of AI in Security Training and Preparedness”
“Breaking Down the Technical Aspects of AI Security Software”
“AI Security for Critical Infrastructure: A Necessary Upgrade”
“How AI Helps Combat Cyber-Physical Security Threats”
“Elevating Stadium Security with AI-Powered Surveillance”
“From Detection to Action: The Workflow of AI Security Systems”
“AI Security for Healthcare: Protecting Sensitive Environments”
“Achieving Precision in Threat Detection with AI Analytics”
“Understanding the Deployment of AI in Urban Security”
“The Integration Challenge: Incorporating AI into Existing Security Frameworks”

#2. Off-page SEO Plan for Actuate

Actuate has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 39.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

#3. Social Media Marketing Plan for Actuate

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

#4. Conversion Optimization Plan for Actuate

At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.

That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.

To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).

Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.

If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.

Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.

Would You Like us to help take Actuate’s Traffic to 100k and beyond?

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

Reverse HARO and get experts to share their thoughts with us for Actuate’s blog,
Run ads and grow your Facebook page and convert them into your Facebook group members,
Use Javascript code to massively boost your twitter presence,
Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy